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If you pay attention to the Search Engine Marketing industry, it’s hard to miss this week’s news about Google Instant, the new Google feature that shows search results in real time, letter by letter, as you’re typing in the search box. But what does it mean for your small business, if you’re lookin Read More

While it’s tough to achieve widespread fame and popularity in the blogging world, it’s very possible to build a following, establish your reputation, improve your search rankings, and draw qualified traffic and leads to your site. The trick is to focus. Narrow your goals. Start small and build from there Read More

Looking to generate sales leads? LinkedIn could be a great resource, especially if you’re in a professional service business. Like other forms of Social Media marketing, if you approach LinkedIn with a deliberate set of business goals, you can make it deliver real bottom line results Read More

Do you have a Content Marketing Strategy? Maybe you should. Content Marketing is a way to think about Social Media as a deliberate branding strategy for your business. Think of it this way: Social Media allows people to share information they care about. Content Marketing is about creating information that people will want to share Read More

There’s been lots of buzz in SEO circles about changes that Google appears to be testing and is expected to roll out soon for their Local Search results. The changes are good news for companies with a local market focus, and make it more important than ever for small business owners to have a strong presence on their Google Place Page Read More

If you’re still wondering whether and how you should join the Social Media scene, you might relate to some of these concerns and hesitations we’ve heard from small businesses — and how to get beyond them Read More

As you introduce new products or services, launch new marketing campaigns, or announce company news, think of PPC advertising and metrics as your testing and proving grounds. There’s no better way to get measurable, actionable, real-time customer feedback and data.
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Looking to get started on Twitter? Have you signed up but never got around to using it? Here's some great tips for getting up the starting ramp quickly Read More

To blog or not to blog – that is the question. Are you a 1st-time blogger? Have fears kept you up at night as you wonder how you'll do it? This article addresses the very real and understandable concerns of clients we’ve worked with as they face the decision of whether and how to blog Read More

Blogging. Twitter. LinkedIn. YouTube. Facebook. Are you doing all of these? Some of these? Wondering how to pull it all together into a cohesive package and customer experience? You’re not alone. Here's how you can connect all your social media dots and portray a consistent brand across the Web.
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