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Gamification is a marketing strategy that focuses on providing a fun and entertaining user experience. This is achieved through contests, games, and free giveaways that are all tied to some kind of them that your company is trying to promote. Gamification forces users to interact and engage with a Read More

Live streaming is a big marketing trend that you can join if you understand that the key is to engage audiences by launching new products and services on live video, offering a behind the scenes look at how your business functions, and offering valuable Q&As to help viewers better understand your c Read More

One of the biggest social media marketing sins is businesses that take a scattershot approach by creating content that doesn’t match their audience. Solve this problem by conducting market research to identify core consumers, and then create social media content that will attract and convert that g Read More

If you’re renting apartments, you have to embrace new strategies to attract qualified renters, including showcasing your properties with 360-degree panoramic virtual tours, using traditional signage such as billboards and digital signs, and offering generous tenant referral programs to identify hig Read More

Your customers can’t fall in love with your business unless they get a peek behind the curtain, and see that your company is made up of people who share the same values and goals. Do this by posting company videos that humanize your company, and by giving away products and services to show that you Read More

Influencer marketing is all about getting the attention of credible experts in your field, and establishing a relationship that provides you with credibility from a known entity. Identify influencers you respect, get to know them, and offer to guest-blog to get the relationship started. Read More

If you’ve received different search results on different browsers, that’s because factors such as previous searches with similar keywords, previous links that you’ve clicked on and the type of device you are using (Android vs. iPhone for example) all influence the search results that are generated Read More

Drones can help real estate agents showcase properties in a manner that is exciting, clear and comprehensive. From aerial shots of an entire neighborhood, to dazzling virtual tours of the interior of a property, a drone offers prospective buyers a dynamic and immersive visual experience that won’t Read More

Real estate agents must embrace visual marketing such as virtual tours that take viewers through every nook and cranny of a property, video tutorials that provide valuable tips about buying homes, and live video sessions in which viewers can ask questions, obtain information on specific properties Read More

Donald Trump has branded himself like no other president in history. And you can follow his lead by ensuring that your message is consistent, that you deliver your message in clear, simple terms that is easy for consumers to understand, and that you embrace the power of social media to generate deb Read More