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Nobody ever said it was going to be easy to get a new business off the ground. But if you do it, the rewards are virtually unlimited. One of the trickiest parts of getting a startup past the startup stage is that initial marketing push. It’s dirty work trying to get your name out there and stand ou Read More

A high traffic website is worthless if you can’t convert your visitors into leads, and eventually customers. Getting visitors to give up their contact information can be tricky business. But don’t despair! There is plenty that you can do to boost your conversions and turn more of your website visit Read More

Search engine optimization is a never ending process. There is always something that can be improved or fixed. It seems like it’s almost weekly that we hear there is some new change in the way search results are ranked. It’s difficult to keep up with; impossible if you don’t have the right tools at Read More

Marketing and search engine optimization have become so intertwined that they are practically inseparable. No longer two distinct things, planning a marketing campaign means planning a search strategy as well. To make things more difficult, a lot has changed over the years regarding what does or do Read More

Are you tired of losing all the organic traffic you worked so hard to gain? Do you show up on the first page of Google’s SERP for a while only to completely disappear a few weeks later? If so, you’re not alone – and your hard work is still salvageable! SEO is ever evolving, and one of the most over Read More

Are your ad campaigns woeful at best? Is your rebound rate astoundingly high? I’ve got news for you: you might be a victim of your own stubbornness. No one likes ceding control of any portion of their business, but if you’re responsible for running your company AND writing everything that appears o Read More

Are you having a hard time driving traffic to your website? Is your business stuck in the 20th century? Do you avoid social media like the plague? If so, I’ve got some bad news for you: you’re doing it all wrong. In today’s world, you simply cannot ignore social media if you hope to create a truly Read More

Social media is an area that everyone says you must exploit in your marketing efforts, but it can look overwhelming with so many different sites out there. Have no fear! It’s not as complicated as it all might look. We’ll show you how to break down your social media marketing strategy into a logica Read More

In the third and final installment of our reputation management series, 5 Mistakes That Can Kill Your Reputation, we’ll look two more big mistakes that you could be making when dealing with your online reputation. Find out if you might be making mistakes that are hurting your reputation more than h Read More

In part 2 of our series on serious mistakes that can tarnish your online reputation, we take a look at topics like hiding from problems and creating fake reviews or testimonials. You’ll learn how these two mistakes can have a bigger negative effect on your company’s reputation than you might think. Read More