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“We didn’t set out for reddit to be a big player to this campaign,” said Kyle Luhr, a senior digital strategist at TBWAChiatDay who worked on the Nissan campaign. “We had a plan for it, but were honestly surprised by how big it got.” The original reddit post spawned several other reddit threads a Read More

Google will pay $3.2 billion to purchase Nest Labs, which develops high-tech versions of apparatus like thermostats and fumes detectors, in its second-largest acquisition ever. Read More

Two poorly-typed tweets from J.C. Penney earned more than 41,000 retweets during the Super Bowl. For comparison sake, in the week leading up to the game the account averaged only 20 retweets per tweet. Typing correctly and accurately was limiting J.C. Penney’s impact on social media. English teache Read More

Failure stared the founders of bayt.com, a West Asian job portal, in the face following the dotcom bust of 2000. They had neither a strong occurrence neither deep pouches. Yet today, bayt.com is the premier job portal of the region. Its traffic, revenue, job postings and profitability are higher th Read More

Want to work with blogger advocates to spread the news about your brand? Here's what you need to know. Read More

Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You ... Read More

Get your a-la-carte awesome this week: from VW's mundane Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of ... Read More

You know you need to market consistently. You have the best intentions of doing so, But you find yourself constantly distracted by the phone ringing, email piling up, invoices to send, clients to help, voicemails to return and the paper that is growing out of your desk. Read More

Two hundred and eighty five million people, almost four per cent of the global population, are visually impaired worldwide and 39 million of them are blind, according to the World Health Organization. These are the people mobile app, BlindSquare attempts to help. Read More

First time entrepreneurs face a plethora of challenges while setting up their maiden ventures. Dealing with legalities, accounts, taxes etc. eat up a significant time of novice entrepreneurs. Motivated to solve this pain point, Ridhish Talwar and Dhruv Jain launched Easylaw in 2011 to offer standar Read More