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The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. Read More

Search engines and social media are both critical to your success online. These two mediums allow you to reach your target market, connect with your customers, and generate sales. Read More

Continuing my series on buying a business, here are summaries of four more critical factors to consider when acquiring a small business. Read More

Are there life principles that you used to live by, but now you don’t? Have you ever allowed someone to spook you to such an extent that you change your behavior? It’s natural to let someone’s bad reaction derail us fro Read More

The dream is simple: get your product in the hands of celebrities or "influencers," and they create a ripple effect that skyrockets you to fame and Read More

The first girl I dated after separating from my wife asked me what my net worth was on our first date.

I was honest and I told her. She said, “that’s not enough.”

I asked her what her ex was worth but she said, “why do people always ask that.”

Her ex was well known, 20 years older than her Read More

As a small business owner myself, I know how important it is to stay up-to-date with the ever changing trends that the business world throws at us. I watch very little TV and I don’t read the newspapers. I rely Read More

I know this woman who runs an online business. I like her a lot — she has a great product, she’s been covered in some great press, and when I’ve met her, she’s really fun to hang out with. Read More

Boring, frustrating, hard, unnatural: anyone who’s ever tried to learn a second language will quickly recognize these adjectives, no doubt having used all of them at one time to describe the process. While there are plenty of courses and learning aids available online, these mostly overlook an imme Read More

Society says it’s bad to talk about yourself, but if you want to get ahead, you MUST tell people what you do – and prove you’re good at it. Here’s how Read More