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Essentially a sales copy is an invitation.
You are inviting someone to trust you to help them with a problem.
While features and benefits are REALLY important, in order to truly have a great sales page, you need one thing. Read More

I've had a busy year where I've been trying out a lot of new ideas for working and collaborating, and learning a lot. One thing that I learned about and experienced for a few weeks was the system of Holacracy. The goal of Holacracy is to have a managerless, self-organized team of people rather than Read More

Startups are very counterintuitive. I'm not sure why. Maybe it's just because knowledge about them hasn't permeated our culture yet. But whatever the reason, starting a startup is a task where you can't always trust your instincts.

It's like skiing in that way. When you first try skiing and you Read More

What social media platform do most entrepreneurs neglect that they shouldn‘t?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launche Read More

A check was due two days ago, but the client’s really nice and has never been late before….

The invoice is due in three days and you haven’t heard from the client since it went out….

You can’t bill the client until they sign off on the last round of revisions but no one will respond to your e Read More

“So you’re concerned about your ability to focus on your job because your hobbies distract you.”

He is supposed to be helping me. I have already told him about how my technical speaking schedule is burning me out and he’s still talking about it like it’s a bad case of stamp collecting or a model Read More

What one thing should I tell a designer about my brand before commissioning a logo?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently l Read More

1. Out-Innovate Them
“Look at what your competitors are doing and where they all have assumed the same outcome — whether that be market, product offering, etc. — and then try the opposite of what they’re doing. Companies that follow will never prosper. Be the company that takes the lead and explor Read More

I took my legal practice full-time in April. Almost every day since, somebody has asked me how I like running my own business. My usual response is a very enthusiastic, “Great! I love it and wish I’d been able to do it sooner.”

This is a true response. I have a very healthy number of clients, I Read More

In the course of my career, I've been fortunate enough to wear a numerous festive hats, and they have put me on all sides of the project management equation: the vendor, the client, member of the creative team, executive producer, product/ feature owner, and straight up project manager. After more Read More