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Ideas. We all have them, and we all over complicate them. Take, for example, the unicycle. Everyone was doing just fine with the two wheeled bicycle, but we decided to over complicate things with one wheel. Sure, it makes a great circus trick, but we don’t exactly need anymore of those in marketing Read More

In this video we give a quick tutorial on how to set up your own Google+ page, and how to do some basic customization. If you haven’t heard much about Google+ branded pages, here is an article over at Mashable about the recent launch. Google+ is not a “must have” for local brands yet, although it h Read More

Frequently Asked Questions pages, commonly referred to as FAQ pages, are not uncommon online. They can be a great tool for many reasons, but only if you use them the right way. Here are a few tips for making great, and useful, FAQ pages. Read More

Social media is kind-of a big deal. Everyone needs it, everyone wants it, but not everyone gets it. There are thousands of Facebook pages out there that have never made it past the first few posts. So, what happened?

In some cases, it could be a technical problem, or a lack of understanding. Aft Read More

The book How to Win Friends and Influence People by Dale Carnegie was one of the first self-help books ever published. It is also one of the bestselling, have you read it?

For many salesmen and marketers, this book has been required reading for generations. But, the principals outlined don’t onl Read More

After finishing up a presentation the other day about push marketing, a customer asked me what they were suppose to do with their traditional marketing budget.

“75% of our marketing is traditional marketing,” she said. “Are you saying that I need to cancel it?”

I think my answer surprised her Read More

The safest assumption that you can make is to assume that they won’t care. I know, it can be hard to hear, but it is the real truth. If you think about it, there really isn’t a good reason for anyone to care about what you have to say, or what your business does. In business, we usually need the cu Read More

Defining an audience is one of the most talked about, and least understood, activities of marketing. It is an essential part of marketing, no matter the medium, but it is rarely done correctly.

Usually, when we start talking about audience we go straight for demographics. We start thinking about Read More

Often times, the simplest sounding questions come with the most complicated answers. Trying to figure out what the best time of the day to tweet is precisely one of the questions.

The “what time” debate has raged on for years already, and it will only continue. I mean, we honestly still haven’t Read More

The new Timeline is scheduled to eventually replace the current personal profile that we all have now. Rather than just being a glimpse of the things that we are currently doing and saying, the Timeline’s goal is to showcase the entire story of our lives as understood by Facebook. Read More