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Customer relationship management is a key tool in getting leads for your company and increasing your bottom line. But there’s more to CRM than just closing deals. CRM has become a management strategy that very often will ensure a steady growth of your business. It allows you to consolidate sales da Read More

Learning from experience is a good thing, but learning from other’s experience is better. In this article we’ll discuss some great strategies from one of the most successful SaaS vendors and a thought leader in inbound and lead generation – HubSpot. Having clear email workflows, persona snapshots, Read More

Big data. We’ve all heard the buzzword. Even more so as of late.  Organizations big and small boast of leveraging data to their advantage, but the reality is most don’t have access to it, know how to appropriately analyze it, or what to do with it once deciphered. It’s true, some SaaS companies are Read More

Imagine your web form acting like a threshing machine that separates kernels from husks with ease. Forms are your gateway between you and quality leads. Placed on a strategic landing page, forms can be automated to churn out leads after leads and, ultimately, the seeds to grow your business. But fo Read More

Which CRM should I choose? Agility is key to sales and can put your business ahead of the competition. And the most agile CRM solutions today tend to be SaaS or cloud-based and they can adapt to both small business and enterprise needs. That’s why these solutions are also often a varied lot. It’s e Read More

When it comes to SaaS, there are certain types of programs that virtually every business has heard of, and which most of them use on a regular basis. CRMs, ECMs, and other programs targeted at general project management are common fixtures in most enterprises. In fact, not having these types of pro Read More

What are the common mistakes you can make when choosing CRM software? It’s important to know what the pitfalls are, because if you end up with a wrong CRM or one that frustrates you or your team, you probably are guilty of one or more of the following common missteps committed by overeager CRM buye Read More

In the modern-day economy, business apps are essential tools in organizations’ operational quivers. Gone are the days when a company would rely solely on internal accounting software and processes to run its activities. In a global marketplace featuring increased competition, businesses rely on bes Read More

One of the typical problems with sales is the abundance of disparate data. Campaign feedback, customer conversations, lead profiles, performance indicators of sales reps and other important customer data reside in different databases and devices. Without proper visibility on such data you’re missin Read More

SaaS packages are designed to grow with your business, providing just what it needs at any given time. By the end of 2018, it's estimated that more than half of all companies that use SaaS apps to run their businesses will only use SaaS licensed apps. That number will continue to rise rapidly in th Read More