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Facebook has become a real force in small business marketing. And Facebook plugins for WordPress can allow you to make the most of this social network. From sharing Facebook updates, fans, events and images on your website to automating updates and adding a handy image share feature, you’ll find a Read More

Your business probably already has a social media strategy. But does that strategy include a Facebook video strategy? If not, you might be missing out on the full potential of the platform. And according to the site’s founder, videos could shortly become an even more important aspect of Facebook. Read More

For business users of Twitter, retweeting has been a popular technique almost since Twitter was founded back in 2006. Fast forward eight years, and the venerable retweet now has serious competition from its close cousin the favorite. Read More

Like last year’s, this is a short holiday shopping season (just 26 days between Black Friday and Christmas, compared to the more typical 31), so you’ll want to make the most of it. Here are some steps you can take to make your shop stand out from the crowd. Read More

Cultivating a wide professional network is great for business. However, the real key is keeping these relationships alive beyond the first meeting and connecting on LinkedIn. But how do you keep track of everyone in your network when you’re busy with your business? Read More

As is true of so many things in life, the big boys have it a whole lot easier than the rest of us. Fishing for backlinks in exchange for money can be risky (not to mention deeply unethical), but that didn’t stop Hotels.com, an Expedia property, from sending out spammy emails asking travel bloggers Read More

Brand advocates are three times more trusted and influential than ads or other forms of media, according to brand advocacy solution Zuberance. That means that people who review your business online or talk to others about you are more likely to influence others’ buying decisions. Read More

If you have a small business app you need to market, there are other alternatives. Here’s a list of places to market your app besides the Google Play app store. Read More

In order to get the best possible insights from customers, you need to know where to look. There’s no one guaranteed correct method you can use to gather feedback. Here, we compiled a list of 15 various places where you can gather valuable feedback from your customers. Read More

You can’t run a successful business without happy customers. And while it may be impossible to please everyone all the time, there are some actionable techniques you can use to significantly improve customer satisfaction. Read More