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You've started a company blog. What comes next? It's not like someone gives you blog topics and an editorial calendar and suggests which one to post first. Well, I'm here to help. Read More

Only 14% of executives surveyed say that CEOs have good reputations. At the same time, nearly half of these guys aspire to be CEOs one day! Sounds like mutiny to me. Read More

One of the most powerful obstacles to innovation and success is fear. Fear of the unknown, fear of what's ahead, fear of failure. It's easy to be paralyzed by fear in any capacity, but in our work — especially for business owners — it can stifle innovation, growth and success. Read More

As a smart business person, you probably know that there are no such things as magic words, particularly in a culture that has been saturated with advertising. But there's something else you should know: Not only do magic advertising words not exist, several of them actually work against you. Read More

Partnerships can turn out to be a blessing or a curse. For every thriving partnership featured in Entrepreneur, there are thousands that end up stagnant, dissolving, dysfunctional or worse--in court. More often than not, performing basic due diligence can keep you from ending up in bad partnerships. So, have you done your homework? Read More

With all of the things that must be juggled to keep a business profitable you deserve some free advice that will help out your online marketing campaign. We've put together a few simple tips to help out any small business with search marketing. Read More

My startup, HubSpot, has done a fair amount of recruiting/hiring over the past year (the team has grown by over 100%, despite the down-turn in the economy). Along the way, I've found some “patterns” to the recruiting that we do and the kind of people that end up joining us. Read More

In our human need to desire fulfilling all our senses, video blogging (or vlogging) seems the next natural step in the evolution of blogging. A vlog might sound like a fun idea to start up. When done well, it can be a useful tool, too. But there are a few important factors to consider before the cameras start rolling. Read More

Some of you may even feel that your commitment to being honest is what makes self-employment hard, especially when it comes to marketing and sales. It's certainly not difficult to find examples of dishonesty in business. But I wonder why we, who are clear that honesty is not optional, would choose to base our idea of business on behavior we reject Read More

Personalized communication is important these days. No one likes automated responses and canned communication, and we feel let down when we see those template replies. Your potential customers want to work with you. If you treat them like a number, you may lose sales. Read More