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Social media is changing in 2015. It is becoming more integrated and more personal at the same time. This trend started in 2014, but this year it is going to snowball.

How you use your social accounts is definitely going to change this year. You don’t have to adopt every new idea, but all these Read More

One needs to churn several thousand words a day to keep their blog afloat.

Why do we need to do this?

To grow an audience on your own blog, you need to capture that audience from places that are already active. Platforms like Linkedin have 364 Million registered users! Don’t you want to get Read More

There is now this whole new genre of podcasting referred to by experts as the “narrative podcast”.

What is this big idea? I like to think of it as a hybrid between podcasting and storytelling (with an almost film-like quality of voice and story and background scores).

The idea is to get the b Read More

There’s a lot of hype and misunderstanding about this new term called “Intelligent Content”.

Is it content that’s smarter in language and tone or depth of knowledge? Is it smarter because it gets you to rank higher on Google? Is it content that’s somehow automated? Is it content that tickles the Read More

Are you looking for some inspiration to kick start your day?

Not feeling motivated enough?

Need to drag yourself to work on another Monday morning.

No worries! Here’s 35 of the Most Powerfully Inspirational Quotes to help you along the way. Read More

Brand marketers and their target audiences usually love case studies. There are two reasons for this and both are very important.

One reason why case studies are so compelling is that they are a form of storytelling, and usually are stories with happy triumphant endings.

The second reason is Read More

You’d be surprised how many of the biggest and best brands frequently fail to deliver on the simplest of online customer expectations … and easily create a never-to-be-repeated customer experience online.
All the careful content and social marketing, and the strategy to automate for better nurtur Read More

Typically most brand marketers segment their email lists by one of two old ways: one, they may segment them by area of interest; or two, they may segment them by their stage in the purchase journey. Both these methods are not wrong, but there are now some new and very important criteria by which yo Read More

Everyone loves a good quote! Or, at least everyone should. Otherwise Shakespeare died in vain.

The following is a list of top blog quotes from 101 of the very best bloggers I’ve had the pleasure of reading in blogs, interviews and social media. Read More

Crowd Funding is a process where plenty of people on the internet donates small amount of money for a cause or a project and raise a large sum of money.

However, that said – most people only donate money because they expect to receive a perk in return.

In reality, this pretty much makes the w Read More