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Do you want your brand to evoke an emotion when people hear its name? When people connect with your brand, they may not only buy it, they might also advocate for it! Here are some great tips on making your brand seem more human. Read More

Have you ever had a question that you wanted to have a mass opinion on? If you have ever sat and wondered whether or not you can wear socks with sandals and still look fashionable…fear not, now there’s an app for that. Read More

There are an estimated 31 million bloggers in the U.S., many of whom blog as a hobby, but many others are blogging for business. Every time someone reads your blog, you are given more and more opportunities to increase traffic to your website. The value in blogging is well known, but regularly publ Read More

On Tuesday Facebook announced another big change, but perhaps, for once, we are actually pleased with it! Upon exploration of this new feature, we are quite pleased with it and ready to share how it can benefit all Facebook users. Read More

Long established but recently made more usable, national retailers have been using Shopkick to drive foot traffic and incentivize spending since 2010. In 2011, Shopkick added a local arm which gave small and medium-size businesses the ability to get in on the action and capitalize on the buzz of th Read More

A successfully integrated marketing mix uses all of the tools available to promote a brand. It’s obvious we are seeing less and less of traditional advertising mediums, but don’t believe for a second that they have disappeared! Read More

When it comes to the holidays, a lot of us spend a small fortune to be with the ones we love. This is the one time of year where most get a large chunk of time off and so many family holidays fall to this time period. Whichever holiday you are celebrating, we all try to use this time off to be with Read More

As an online marketer, there might be no better feeling than putting your content out there and watching it create a buzz. So how do marketers do it? For focus sake, and with the academy awards just around the corner, let’s discuss movie marketing and what one does to market movies successfully onl Read More

In our modern digital world of smart phones, tablets and people glued to a computer at their desk, conversations are seemingly majority virtual. Connecting to your audience online is now a marketing necessity. Do you know how to start a virtual conversation? Read More

Have you seen the new publishing platform that’s gone social, Goodreads? With a substantial collection of 12 million users, more and more are realizing what a powerhouse it is for authors and readers. At first glance it looks like a place to share what you are reading, socially, and digging deeper, Read More