BizSugar.com › User › websuccessteam › Submitted

No one wants to lose sales or lead opportunities once a prospective customer lands on your website. If you have broken links or error pages, visitors may downgrade your website and leave. Your site may also need a search engine optimization (SEO) overhaul. Read More

If your business heavily relies on social media, then it’s important to make sure that the time you’re spending promoting your business is paying off. Using the application called “Klout,” you can measure all your social networking activities by how much engagement they generate. Read More

A call-to-action is a common online marketing tactic used by marketing experts to urge people to engage with a product. What is even more effective is something called a “call-to-reaction.” It allows you to engage your audience on a deeper level. Read More

Content curation is the identifying, selecting and sharing of content that is meaningful to a specific target audience as well as other online resources such as articles, blog posts, videos, tweets, and photos. Done correctly, it can play a vital role in helping your brand succeed; and is particula Read More

In this day in age, technology is constantly evolving. Facebook has undergone a lot of major transformations over the past several years. Just recently, Facebook has made some more major modifications to its features. Read More

In this day of digital media we are constantly bombarded with educational materials, white papers, webinars, and seminars. With so many different options to choose from, it can be hard to wade through the “clutter” and decide what forum fits your needs. Read More

Mark Twain once said, “There are lies, damn lies and statistics.” Marketing is no different. In this Internet age, information is at your fingertips for everything. It’s easy to feel overwhelmed with the information overload. Read More

LinkedIn is a very powerful tool for generating new business. LinkedIn not only allows you to share information about your services directly with potential clients, but you can also research them, increase your company’s visibility and most importantly — generate leads! Read More

We are bombarded with suggestions on how to build our business online. Cherry picking the most helpful information can be challenging. It is better to return to the fundamentals of online marketing that have been proven effective. Read More

Due to the “instant” attribute of Twitter updates, many businesses are using this platform to improve customer service and manage their online reputation since inquiries can be responded to immediately. Read More