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Social has been around for the better part of 10 years now. But are we any closer to integrating traditional and digital marketing for seamless results?

In my opinion there still is a gap between traditional and digital marketing with one of the main reasons being financial. Social media offers Read More

How do you travel everywhere and work at the same time?

There should be an obvious answer for this, but there isn’t. It requires organizing your “travel office” to get the job done seamlessly. Anyone can just up and go for a week to a conference. But, how about leaving the scene for over a month Read More

In social media, anytime is a perfect time to promote a product. So we built a concept around a season when shoppers are looking for new ideas. We debated if it was best to show a less personalized product package image or just a picture that would convey the brand’s qualities with no superimposed Read More

How does this relate to my brand?

Most brands aim for customer loyalty and to earn it you must communicate in “their language.”

When I worked in an advertising agency, many moons ago. I usually crafted an advertising message based on what I thought was the target market. In essence, the agenc Read More

With Black Friday and Cyber Monday behind us, you are now gearing up for the XMAS Holiday Season. Purchasing is still on the mind of consumers, especially during this time of the year! To take advantage of the buying frenzy, there is always an opportunity to launch a new promotion or incentive to b Read More

It’s hard to keep up with all the monitoring and automation tools out there! My job as a social media strategist requires that I manage content, keep track of all my accounts and be everyone’s eyes and ears. That being said, I am always looking for quick and easy ways to manage large amounts of dat Read More

As a start up, you have so many other things to worry about. Getting investors, managing day-to-day operations, dealing with production and management issues. Then there is marketing… and now social media has made you a Superstar before you had time to blink. Read More

We started the social media branch of our company when Facebook “grew-up” and opened its doors to the over 20-year-olds. We saw an opportunity with new age advertising and jumped on the bandwagon. Since then, every day is a new day! Social media platforms morph right before our eyes and we have to Read More

One of the fascinating things about social media is the “If You Build It, They Will Come” concept. Technically speaking, this is supposed to be a fail proof method, right? Well, it is not so easy.

Getting followers that are relevant and interested in your product is an art. A planned strategy is Read More

Facebook Pages have morphed from a purely social platform into a powerful sales and marketing hub for brands to promote their products to captive targeted consumers. Best yet, small to medium sized businesses and entrepreneurs can run an affordable storefront from their branded pages. Read More