BizSugar.com › User › websuccessteam › Submitted

In today’s virtual world working at home has become the new normal and there is no stigma attached. More and more companies are having flexible hours and flexible employees. Corporations have found that employees can be even more productive and certainly happier working at least part time from home Read More

The whole secret to staying in business is to have stamina. It’s about surviving the ebb and the flow. All business large or small are in the same position. Read More

Carrots are good for you.
How do you know?
Who told you?
Do you actually feel better after eating a carrot?

What compelled me to ask such an obvious question?
The other day, I had a conversation with a client about tribal marketing. We were discussing how to build a brand image that would at Read More

We all have fears – some tangible while others are more mental. It has been said that a fear of public speaking ranks and a fear of heights rank highest. Overcoming one’s fears or making them more manageable is important as we move through life, school, work and relationships. Read More

Does the thought of using an emoticon make you squirm? How about using them for your business?
I work with many brands and we spend a fair amount of time discussing voice and tone for the products we promote on social media. Brands usually have strict corporate guidelines to which one has to adher Read More

A shopper walks into a store. Wham, their phone is abuzz with an in-store promotion; a coupon, a special sale, an on-the-spot reward or a loyal customer benefit. It’s the ultimate in spontaneous customer engagement and enhances the personal shopping experience. Read More

Are you using Instagram for your company? If not, it’s time to jump on the bandwagon. Not only will your business enjoy showcasing your products, but you will also be able to use it as a tool for media outreach.
Instagram continues to be one of the hottest social media tools and it’s growing daily Read More

Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag.
It is Read More

I am often asked to include an interpretation of Twitter engagement in our monthly reports to our clients. Most of the time it is hard for people to gauge the return on investment of a simple feed. Our projects at the agency include working with bloggers and brand ambassadors at an event, trade sho Read More

Eating has become a big part of everything we do and think about. We take pictures of foods, blog about food, watch TV shows relating to the chemistry of cooking. We are self-proclaimed gourmets and chefs.Now I find myself pulling out my smartphone to take pictures of food at restaurants. My kitche Read More