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A great portion of our efforts go into helping our clients with the new media and its ever evolving tools and best practices. A big emphasis is placed on ROI and we have to constantly deliver on “deliverables” — increased engagement, traffic, impressions and the Holy Grail – SALES! Read More

Recently I wrote an article about using Klout score as a guide to screen bloggers and brand ambassadors. As a result our readers had many unanswered questions. I have asked Social Media Specialist and Klout evangelist Miriam Slozberg to help me answer these questions and to clarify some of your con Read More

Twitter has helped bridge the gap between companies and consumers by providing a mode of communication that is both up-to-date and immediate. The platform seems over-crowded with content, so how do you capture your desired reader’s attention with the right tweet at the right moment? Read More

There are many facets to this growing platform and many use it as an indicator to measure their success online. Read More

Facebook and Instagram have just announced that it is tightening its policy to make it more difficult for people (particularly to minors) to illegally sell or trade guns on Facebook and Instagram. By blocking minors from seeing posts about gun sales and trades, they are taking a bold step into the Read More

Do you work with bloggers? Are you not quite sure they are a fit for your company? Many of our clients have an initial knee jerk reaction to the term “Mom Blogger.” We tell them all that it’s only a matter of time before they too will jump on the bandwagon. By ignoring this powerful marketing avenu Read More

The short answer… for CREDIBILITY! Accountants have a certification; lawyers have the bar and professors have a PhD; so why can’t we get a certification for online marketing?
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Take for example a branded page with 3,000 likes that has almost all its followers engaging in conversations, sharing, participating and building a buzz around your brand as opposed to 15,000 likes with minimal interaction. Which one would you prefer? Read More

Businesses have finally realized that the eyes, ears and wallets are widening, listening and opening because of the influence of social media. Madison Avenue will be taken over by Main Street USA. Businesses must integrate a social media into their marketing strategy or they will lose sales to the Read More

As the industry develops and social media agencies grow, we need a set of rules to live and work by. I did some research to get a general idea of what is important in our field to honor and obey. Sharing the 10 social media commandments that resonate the most. Read More