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55% of buyers go straight to Amazon when they shop online. Is selling on the most popular marketplace the key to maximum profits? Not quite...

The key ingredient to greater profits isn’t selling on the “right” venue—it’s selling on multiple venues to get the most out of each platform. Read More

E-commerce is growing by leaps and bounds. According to Shopify, global retail e-commerce sales will reach $4.5 trillion by 2021.

Wanna make more money? If you do, then you should do what it takes to make your website faster. Fast sites get more traffic love from search engines. Page loading s Read More

Sellers can start taking advantage of their online store’s data with Google Analytics. We’ve created this guide to explain:

-How to connect Analytics to your online store
-Where to find key growth metrics on Analytics
-How to use this data to improve customer acquisition and engagement Read More

As the end of the year quickly approaches, it’s a good time to start thinking about what you want to do differently with your resort website in the year ahead.

In the travel/hospitality industry, a website can make or break a business. In order to convince the people who land on your website to Read More

Carter Seibels was getting bored. In the early days of her career as a jewelry maker, she fed off of the creativity and energy that went into every item she made and sold to her customers. She had a knack for creating unique and memorable handmade jewelry that literally stopped passersby in their t Read More

Despite what some critics might tell you, investing in social media can still drive real ROI for your property business. According to a survey conducted by Sprout Social, “90% of people have used social in some way to communicate directly with a brand. What’s more, social surpasses phone and email Read More

In this article, I’m making the case for the importance and value of PR for ecommerce. Despite what some might tell you, public relations is not dead—it just looks different than it used to. It’s still a viable way to grow your business, despite how competitive and saturated the web has become over Read More

Did you know, 75% of eBay users never even scroll past the first page of results?

eBay sellers who monitor their metrics can use the data to form a nuanced understanding of their unique customer base, such as identifying what products have the highest demand and how customer service could be imp Read More

If you’re looking for new content ideas for your property blog, consider leveraging this blog post—it includes 85 great blog post ideas that you can use to boost awareness about your property, differentiate from competitors, leverage yourself as a resource, and connect with more people within your Read More

If you haven’t taken enough time to think strategically about your brand strategy, or how you want your prospective customers to perceive your brand when they interact with it anywhere online, now is the time. Online consumers are interacting with more ecommerce brands than ever. Unless you already Read More