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In the hospitality and travel industry, a property lives and dies by their reputation. In order to boost guest loyalty, get more referrals, and continue growing your business year after year, you have to spend time proactively managing your reputation.

Here are 6 actionable tips for repairing a Read More

Every ecommerce seller knows the rule — utilize your data to increase sales. Though everyone may have heard this rule, not everyone knows how to use data to increase their revenue. With so many metrics to track, it can be difficult to know which ones to focus on and improve. To help sellers take ad Read More

Walmart merchants deal with a relatively small amount of competition as the marketplace is still growing. While Walmart is emerging, it’s critical that sellers take advantage of data for improving their customer engagement and acquisition efforts.

To help Walmart sellers get started, we’ve creat Read More

If you haven’t started thinking about what kind of holiday marketing campaigns you want to launch in November and December, you need to start today—before it’s too late!

Here are eight tips that will put you on the right track toward building a winning holiday marketing campaign for your ecommer Read More

Sustainable, successful pricing involves taking more than your competitors’ rates into account — you also have to consider what drives your buyers to make a purchase. Psychological pricing allows sellers to stay ahead of competitors without needing to resort to low, unprofitable prices.

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Google Shopping is officially one of the most effective means of getting your products in front of the right buyers.

As Google continues to get better at serving relevant products to their users, you similarly have to adapt and align your campaigns with the Shopping platform’s best practices if Read More

The internet may be the great equalizer in many ways, but some ways to sell your products online are just more successful than others. All online marketplaces have pros and cons-and by selling across multiple channels, you can take advantage of the best aspects of each one. But to actually get the Read More

Did you know that starting in 2018, ebay sellers will no longer be permitted to charge restocking fees with free returns?

With 170 million active users, eBay knows how to keep and grow buyers on their marketplace. One way eBay successfully retains users is by constantly iterating on their platfo Read More

Marketing campaigns motivate purchases when they speak to a customer’s specific needs and wants. Sellers who try to reach as many customers as possible will find that their marketing efforts are too directionless to resonate with buyers. Instead of focusing customer outreach on quantity, sellers ca Read More

Videos are taking over marketing on social media with great success! Audiences who watch content retain 90% of its message rather than the 10% they retain on average with text. Intimidated by producing video content? Don't be! Everything you need to know about video marketing is just a click away. Read More