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According to Fortune, in 2016, 108.5 million Americans shopped online over the Black Friday / Cyber Monday weekend, compared to the 99.1 million who hit stores.

In ecommerce, you can’t afford to be apathetic about the holiday shopping season. The opportunity and potential ROI is just too big to Read More

Retail isn’t what it used to be 50, 20, or even 10 years ago. To compete and grow, retailers have to work harder than ever to reach, attract, and engage with shoppers online. But how do you do it?

Today, it’s all about using content to build community, provide value, and establish trust with yo Read More

Email marketing is an art. If don’t email you don’t get attention but if you email too often you become a source of nagging. When aiming for success, content and timing matters. This article has the five key steps to ecommerce email marketing. You’ll learn what channels to use, what to send when, h Read More

Cart abandonment emails are an amazing recovery tactic. In fact, cart abandonment emails are opened at a 44% clip by abandoners and can recover up to 30% of this lost revenue. The goal of cart abandonment emails is to help customers through any kind of obstacle they might encounter and nudge them t Read More

Effective web design is an essential component in generating online sales. With the right aesthetic and layout, web stores create an engaging and useful shopping experience that encourages more purchases.

Thankfully, nailing this web design doesn’t have to break sellers’ wallets. Instead of smal Read More

Tapping into the potential of your Amazon business is an amazing feeling. But now that you’ve built your Amazon empire, are you protecting it? Creating an ecommerce store not only protects your Amazon business but also gives you control and stability in the marketplace. Transitioning to your own ec Read More

Facebook Retargeting is one of the most profitable marketing tools in your arsenal. This tool can bring high conversion at low cost. The marketers who say it’s too good to be true just haven’t perfected it. Dive into this easy to follow guide to retargeting success where you’ll learn how to:
1. Ge Read More

How do you approach customer service training? How do you make sure that every person that you hire is ready and prepared to represent your business and your values in the same way?

There’s really no exact blueprint that you can implement to ensure success—there are a lot of different routes you Read More

In the hospitality industry, great employees are essential for the growth of your company. Starting out you may have needed to do much of the work yourself. If you want to survive and thrive, you need to hire and train people who can take some of the responsibilities off your shoulders, and help yo Read More

Do you want to land a meeting with a CEO? Welcome to the mass majority. It’s tricky business and some would argue it can’t be done. Lucky for you, William Harris laid out his three-step process for how he landed meetings with CEOs to help us get into the C-Suite.
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