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Global E-commerce sales are set to increase by 20.1% to reach $1.5 trillion. Online shoppers have more choice and information at their fingertips than ever before. Globalization of consumer preferences and localization of the purchase experience seems to be driving this growth. Read More

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91% of B2B and 86% of B2C companies are using content marketing.
Convert your potential clients into sales leads. your content marketing effort delivers leads as well as drives demand. Gated content is proven to increase leads. Read More

Expanding digital marketing efforts to a global target group, provides a great opportunity for global marketers and creates a community of customers across the world. However, reaching out to an international audience requires a lot of understanding of culture differences, online behavior and local Read More

There’s a lot of buzz about social media, return on investment (ROI), reach and impact. However, very few companies actually understand the strategy behind a social media campaign. In the world of social media, trend is the most important factor in driving the efforts of your marketing campaign.
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If you were to look up Google for ‘How to overcome writer’s block’, you’d probably come across a multitude of tips ranging from eliminating distractions, taking a walk to clear the block to online tools that generate blog topics based on keywords. This blog post, however, does not deal with any of Read More

In infrastructure management, the traditional practice has been to deploy IT resources in isolated fashions to keep pace with the growth of business applications and the mountains of data generated. Each set of resources was dedicated to one particular computing technology or application and could Read More

The key to setting up a successful hybrid cloud model is to fully understand which datasets and applications will best be adapted to physical hosting, a cloud environment and to work with loyal providers to make sure that enterprises can capitalize on the best platform for their business needs in a Read More

Adopting something often entails a shift from the old to the new. This can be tedious and cumbersome especially if not handled methodically and with care. It is as true for technology as it may be for shifting homes and offices. Embracing Cloud Analytics to an extent does seem intimidating but thes Read More

Big Data technologies – in the last few years – have emerged as some of the biggest change agents in the digital age having swept across the testing and production functions of many organizations and then, transformed the way businesses work by creating real-time use cases. By collating information Read More

Understanding how gamification works is one thing, making it a viable option that works in a real-life business environment is something quite different. Here is a pragmatic and simple methodology that will put you on the road to successful gamification as the basis of Service Management is to alig Read More