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Voice search is the new mobile. More than a passing trend, it’s a technology that businesses need to pay attention to as the use of it continues to grow. People use voice search everywhere – whether at home where no one can hear them or in a public setting while out with friends. This change in con Read More

Do you know which metrics matter for your business or do you measure whatever is available in your analytics tool? It’s easy to jump in and view numbers such as pageviews and time on site without thinking about why we measure those things or if they even matter. We can do better.

Understanding w Read More

Google Analytics is a fantastic tool, but in my experience more than 80% of the companies actively using it, are not getting everything out of it. Or even worse, are not able to increase their bottom line.

There are a lot of factors that determine how useful a tool is for your organization.

I Read More

For years, Google has been striving to be the most-used platform for search analytics. Their free tools are used in one form or another by nearly every marketer in the industry. To continue their domination of said market, they recently released an update to their Search Console (formerly Webmaster Read More

At the end of 2017, Google announced new ways to report on audiences in Google Analytics, giving entrepreneurs even more data about who is coming to their sites. Below are some features in Analytics that are about the audience and are not enabled by default. Users need access to the Admin area of A Read More

Do you know what to monitor with SEO and how to tie it into business goals? In this post, I’ll highlight some things that have changed with SEO, what that means for your content, some metrics you can monitor and how Supermetrics can help. Read More

Analytics is a word thrown around a lot these days. However, knowing your website’s analytics and knowing what do with these number is the difference between night and day. With a good understanding of your website’s analytics, you can increase traffic, improve conversion rates, and promote your we Read More

Growing a SaaS business is not an easy task. The environment requires you to constantly attract a high volume of leads and turn them into recurring customers. With people able to cancel their membership at any time, your bottom line is never safe.

The typical SaaS marketing funnel looks like thi Read More

Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal customers and prospects that are deciding whether or not to buy from you. With bidding options described in this po Read More

B2B and B2C have different ways of doing business, which is why the approach to PPC is also different. As consumers, we may research a product or service before purchasing and often do not consult anyone else before buying low dollar items. We click an ad for an item, then purchase immediately or v Read More