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Facebook conducted a great Facebook Ads presentation at the recent Search Engine Strategies New York expo in March. This post talks about how keywords are processed differently in Facebook Ads vs Google Adwords. Marketers have to consider paid search differently in the two segments. Read More

Web analytics coding for marketing across two or more websites under the same owner. Modifying the web analytics code permits a better assessment of customers across shared websites Read More

This article provides data that supports that online activity affects offline activity. So an online review of your site correlates to your offline sales. Read More

This is about viewing magazines on the iPad. Articles focuses on Car and Driver and the challenges of viewing/measuring article content in a tablet, when tags were originally designed for a whole HTML page, not portions of it. Read More

This post is about developing your website, making upgrades that convey website vitality. Tips include where to look within an analytics solution and consideration of a mobile site. Read More

How do you measure & analyze email marketing results? Find out how to track, measure, & optimize email marketing to get more customers and increase loyalty. Read More

A book review of, Jewels: 50 Phenomenal Black Women Over 50, which is a profile essay of African American women - book publishers, judges, activists, business owners, and more who have risen to the pinnacle of their careers. Read More

Chris Zane, founder and president of Zane Cycles, offers a brilliant look at customer service and business growth through the tactics at a scrappy and Read More

This post updates a previous Zimana post on Microsoft's retail effort, and outlines a few ideas for small businesses on managing online and offline retail channels. Read More

Story on the demise of the Orient Express and how its lost customer segment may have been its undoing - a small lesson for small business owners about hanging on and reinvigorating your client base Read More