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Writing standard operating procedures is a cumbersome task but a serious requirement for businesses the world over.

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It is no secret that color theory plays a vital role in user experience. From highlighting CTAs to making sure that your text is readable, both the colors you choose and the context in which you show them are crucial to consider. Used correctly, color can evoke a specific reaction in your users and Read More

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Jeremy Vest, founder of Vidpow, the YouTube-certified a Read More

John Jantsch: Everyone is a salesperson. I don’t care what business you’re in, what your role is, what your title is, particularly if you own a business, you have to get good at selling. And in order to get good at selling you have to get good at prospecting. But selling and prospecting are two ver Read More

“What the hell is ‘SEO’?”

It was July 2015, I’d recently attained a BA in History, and was looking to break into the world of writing for a living. I knew diddly squat about SEO and keywords. I couldn’t even tell you what html did! “Something to do with websites” would probably be my insightful Read More

Here are some foundational tips for how to improve your daily workflow and stay on track no matter where you’re working. Check out these 8 most useful ways!
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No matter what kind of business you’re in, if you have a supply chain then it’s vital that you have a system of logistics management processes to guide how that chain runs.
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We definitely had a creativity thread weaving through the week, both on the blog and the podcasts.

On Monday, I continued our “Quick Copy Tips” series by talking about the difference between benefits and features. It’s one of the first topics covered in nearly every copywriting book, but even ex Read More

Creating valuable content is a process.

It’s one thing to haphazardly throw some words together and call it a blog. It’s quite another to create content that has real SEO value for your company and is also received well by your target audience. Read More

Want more leads and conversions from your Facebook Live videos?

Did you know using a chatbot can boost your results?

Integrating Messenger bots with your Facebook Live broadcasts makes it easy for viewers to sign up for and receive your offers.

In this article, you’ll discover how to creat Read More