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How can brands determine the return on investment from their social media campaigns?

Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps:

1. Choose your goals.
2. Determine which metrics will help you measure your success.
3. Read More

In researching productivity tips for this blog, I had a revelation… I’ve read it all before. I have blogged on this topic in the past, and I confess that I usually take the bait and click on articles with titles like “10 Productivity Hacks that Will Change Your Life” or whatever the catchy title mi Read More

I’m a terrible writer.

That’s correct – I’m a terrible writer and I’m going to teach you how to improve your content writing efforts. Oh, the irony!

The thing is that even bad writers can learn how to mesmerize an online audience. All it takes is a little bit of creativity and having a basic Read More

Having social profiles with no social media content is like visiting an empty warehouse. There’s nothing to see, feel or engage with. Empty social profiles look worse to potential customers than not having them at all. It makes you appear as someone who starts something halfway, but doesn’t commit. Read More

As infographics increase in popularity, we’re receiving more requests about how clients can add them to other marketing channels. By the end of the consultation, the client usually has a complete marketing plan to promote their current infographic, as well as boost their other channels with them in Read More

A support rep’s life becomes much easier when their help desk seamlessly fits into their workflow. Tools are simple to use. Tasks get accomplished faster. A personalized help desk lets your rep do things their way, so they can solve human problems instead of figuring out software.
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There are thousands of tools in the marketplace to help you conquer retention. Choosing the right ones can seem as daunting as solving retention.
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Tech startups are on the rise and many more people looking to build a startup and become a budding entrepreneur looking up to the founders of companies the likes of Mailchimp, Moz, and EventBrite. There are still ongoing debates on if office culture is the way to go anymore with remote working/tele Read More

This guide will teach you how to stop users abandoning your software before they’ve seen how awesome it is.

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Are your customers using social media?

Do you want to provide them with better customer service?

Today’s tools make it easier than ever for brands to ensure that no customer service issues go unresolved. Read More