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Optimizing your signup process helps increase conversion. Check out these tips:

1. Give users an option for a single sign in
2. Guide your users with visual directional cues
3. Save your customers' time by providing feedbacks during sign up in real time.
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An experienced logo designer knows that designing a great logo requires an equally great design process to ensure that the outcome is outstanding. In order to make a good logo design, designers come up with a lot of creativity and deep thinking. Read More

Here’s a working definition of Attraction content:

Attraction content is freely available on the web for social sharing and for search engines to index. Your goal for this content is for people to consume it and spread it. Read More

Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900 email marketers for our “2016 State of Email Production” report. Read More

With legions of social activists paving the way, we’ve been dealing with the lack of workplace diversity in America for over a decade. And although you’d think that tech startups—with their productivity solutions and their open office spaces—would be at the forefront of the gender equality movement Read More

Diving into the world of real-time content, where your tweets, posts, blogs, etc., are consumed the minute they’re published, is not for the rigid. Every viable business is solving someone’s problem or making someone’s life better, which means that no matter the subject, someone will care enough to Read More

To a large extent, blogs are living, breathing things. They’re a place for you to record the day-in-the-life of your brand, to explore new possibilities and take the occasional look back to see how far you’ve come. This is precisely what makes your blog the primary place where brand loyalty is fost Read More

For most of the United States, it’s back to school season. Ask any kid what he or she has covered in the first week back, and you’ll likely hear “enh – just a review from last year.” That got us thinking, while brands are entering into new and unfamiliar territory in:

• Customer experience manag Read More

While your blog is the external face and voice of your company, your support team is the internal one. According to Jason Lemkin of SaaStr, SaaS companies — especially startups — should be using their company’s product, even if the teams don’t strictly ‘need’ to.
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Since we are now at the point that some search results don't have *ANY* organic search results, it is hard to see much purpose in SEO. Read More