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FACT: Over 80% of meetings and events don't have any plan for handling emergencies. If you don’t have an Emergency Action Plan, your colleagues, attendees and organization are at risk. You owe it to them to take these basic steps now – before the worst case happens. Read More

All your results depend on key people making informed decisions and doing what you want them to do. Nothing happens if you overload them with too many confusing options. Too many choices destroy results. Here’s what you do to make people act. Read More

Where is the surprise twist in your marketing? How are your events remarkable and unforgettable? If your marketing, messaging and events don't stand out you might as well be invisible. If it’s not memorable it’s mediocre. Here’s how to stand out and get noticed. Read More

Look Out! If you think you are only as good as your last project, sale or event, you’re totally wrong! You are only as good as your NEXT project, sale or event! Customers don't care about what you've done - they only care about what you can do for them. Someone is stealing your business, ideas and Read More

If your trade show goals are to build awareness and collect sales leads – stay home. All the smart companies will eat your lunch. Here’s what can you do to attract potential customers, earn their time and attention, and actually earn bucks at your next show. Read More

Unless you’re on “Duck Dynasty,” the old “walks like a duck” theory of business is a terrible strategy. Remember, Ducks don’t soar. Here are new ways you, your company and your sales team can compete succeed and win. Read More

You can have an amazing product, a laser-sharp presentation and the audience walks away pissed off instead of pleased. It happens more then we realize. Here are some of the most common errors you could be making – and important tips on how to turn things around. Read More

It seems that workshops and breakouts really changed in years. 30 people sitting in stack chairs around U-shaped tables. Sure, we can add some technology but the basic structure is the same. Here are some new tips to make workshops more effective, memorable and fun. Read More

The hot business buzz is all about “storytelling.” Stories grab attention and motivate change. You can tell business stories that move people. Here are some easy techniques you can master. Read More

How much information do people really need to talk and network? Event name tags don’t have to be a “necessary evil.” They can be readable, wearable and effective. Here’s how to create name tags people won’t hate. Read More