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We're always trying new things so we always have new areas to grow, but never do we sit down and say “let's agree to take a big, pre-determined sum of money based on the results of last year's giant lump of money and spend it on random marketing stuff and hope that it returns a profit.” Read More

Brian is great at what he does. Brian is your controller—he manages all of the accounting for your small business. He keeps all of the company's expenses properly documented, finds all of the tax deductions, manages payroll, pays all the bills, negotiates for better rates on the company's health plans, and keeps a sharp eye on all of your accoun Read More

Anyone in today's workplace knows what's wrong with business presentations and the software of choice for 99% of those giving them. Just about everyone has experienced Death by PowerPoint, and based on statistics, you have probably committed it on more than one occasion. Read More

In my opinion, most sales teams are so focused on getting those sales that they don't take the time to inspect their sales processes and determine where they might be losing a disproportionately large number of leads. Read More

The market focus diagram is useful for quickly explaining who your target market is to members of your organization, investors, or potential partners. However, it's really the process of creating the diagram which benefits small business owners and managers. Read More

Apple's announcement of a $199 iPhone that supports critical enterprise features like Microsoft Exchange indicates a windshift away from Apple's traditional market skimming price strategy towards a market penetration price strategy. Read More

From the page: "If you were to start a new marketing campaign with the objective of educating small business owners, executives, and managers on the benefits of your product, whatever it is, will most of them turn deaf ears to a blog marketing medium just because it's a blog?" Read More

From the Page: "The root of the problem is not the media or the creative professionals coming up with slick ads to gain your attention and approval. Competition is the problem. So many people are out there shouting and blasting messages at us that for many consumers, it has outlived its cycle of effectiveness." Read More

I have to admit, this might be a little risque for BizSugar, but I thought it was both amusing and contained some decent advice. Read More

From the Page: "Mr. Ranjbin, who said that amateur reviews can hurt his business, said some had misquoted him or called his employees names, but that Yelp had refused to take these comments down. Yelp rarely removes reviews, even when advertisers complain, preferring to let the crowd have its say." Read More