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Of course, your goal is always to satisfy your customer. And in a perfect world every customer would be so deliriously happy with our products and services that nothing like this could ever happened. But happen it will, at least occasionally. Though it may be a bummer, here Jenna Markowski of Quali Read More

Do unto others as you would have them do unto you. Have you ever thought about how implementing this practice in business will benefit you? Kenneth Vogt of VeraClaritas has. And he has this advice for you. Try seeing your business from your customers' perspectives. From your employees' perspectives Read More

From the strategic to the technical, marketing consultant Yasmin Bendror takes us through 8 areas we must consider when planning our online marketing for the rest of 2014. These are necessarily new ideas (though they might be newer ideas to some depending on your familiarity with online marketing Read More

This is a very difficult question to answer. And if you have to ask it, says Marilyn Thompson, perhaps you're not cut out for this whole blogging thing in the first place. But then again, if you're blogging for your business, it's not just a matter of doing it as a hobby, is it? Here's what Marilyn Read More

If you're not using email, you're probably in the minority. It's such an easy way to communicate with everyone you know, it's hard to resist...and easy to misuse. Seth Godin has a list of eight ways you may be failing to use this technological marvel effectively. Included in each point, is a sugge Read More

I won't ruin it for you. Suffice it to say that Web and marketing services consultant Michael McNew is really on to something here. These 120 characters are the difference between you landing that incredible new account, attracting more client or customers, building your business and...well, as Mic Read More

Want to create a great social media campaign? Think about your community first. Marissa Alvarado shares some wisdom from a variety of sources that will help you think of building and communicating with you distinct community. You've probably heard plenty of people talk about building a community fo Read More

We all hear that businesses need websites these days. But like any other part of your business, your website should be part of an overall strategy that boosts your bottom line. If it isn't, you may have a problem. Fortunately, this is nothing a good SEO audit can't fix. Justin Roselt explains what Read More

The next time you hear someone say social media can't drive sales or isn't important as a marketing tool, just remember Ryan Smolkin. Smolkin launched his chain of poutine restaurants featuring the Canadian French Fry treat using nothing but Facebook and Twitter to drive word of mouth. Today, Smolk Read More

Twitter is now a publicly traded company (as of earlier today), but many small business owners and entrepreneurs still use it for marketing and networking. Will the interest from Wall Street have an impact on how they use it? Certainly, investors will demand profitability. That will require more ad Read More