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When it comes to a retail pricing strategy, there are several pricing tricks that have proven influential in inducing the customer to buy. The best thing about techniques I'm about to discuss is that they are not complicated and have been rigorously tested and documented through psychology research Read More

There were a number of different SEO events this past year that changed how business is done online. Marketers saw algorithm changes become 10 day roll outs, a couple of Penguin updates, a domain crowding change, as well as updates to the SERP layout.

There are a few things that we saw happen th Read More

The holidays are over and it's time for retailers to turn their attention to 2014. What can they expect in the new year? Here are my thoughts on where the retail industry is headed: Read More

As we forge ahead with our key takeaways from our recent State of B2B Lead Generation report – we’ve arrived at takeaway #5 (of 6): Companies want leads and they’re increasingly relying on third parties to help them accomplish that goal. Read More

With the holidays fast approaching, it's time for retailers to fine-tune their e-commerce sites and online marketing strategies to capture the influx of shoppers. The National Retail Federation is forecasting online sales to grow between 13% to 15% this holiday season (total online sales could reac Read More

Every online marketer wants the best toolkit available for evaluating the effectiveness of their web presence. Is your B2B business hurting for more sales? You need more leads. Hurting for more leads? You need more targeted, search traffic. No search traffic? Step up your organic marketing efforts! Read More

One of my favorite things to do around Halloween is to watch all the classic Halloween movies. Amongst the spooky movie selection is my all-time favorite: Hocus Pocus. After watching the movie recently, I realized that there are a few lessons content marketers can actually take away.

They are as Read More

There are 2 main parts of PPC management: Growth and Optimization. Both consist of tasks that, if not done efficiently, can suck hours out of the work day. At BuyerZone, we have built and use Excel tools to help manage our day-to-day PPC activities, ultimately saving time that can be best utiliz Read More

Last month Nadia explained why it’s so important for you to incorporate affiliate marketing into your lead gen strategy. Today, she wants to explain what to do after you start signing new affiliates. As an Account Manager, you should always try and help your affiliates optimize your campaigns. By e Read More

PPC and content marketing are two channels that can’t be ignored in the B2B space, where lead volume is crucial and often times the most important aspect. While these two departments often work independently, there is a vast amount of data that can (and should) be shared to improve the bottom line. Read More