BizSugar.com › User › BuyerZone › Published

How do you bring intent, content and audience together for a better performing search campaign? Google has the answer – Remarketing Lists for Search Ads (RLSA).

It has become more and more important to show users the most relevant ad in search results at the right time. Enhanced campaigns alread Read More

Retailers need up-to-the-moment information on their competitors’ products and prices to gain pricing insights, identify significant pricing opportunities, and note comparative price distributions and trends. Through the use of ever-sharper competitive intelligence tools and pricing intelligence an Read More

Online reputation management is a pivotal concern for companies of all kinds. Study after study has confirmed that consumers, before buying any new product, will do their due diligence, scoping out the brand on the Web, consulting product reviews, and ensuring everything is up to snuff.

The unfo Read More

A recent survey found that Supplier Quality Management (SQM) helps identify industrial issues earlier. Find out how this can improve your production strategy. Read More

Lead gen and B2B companies are a “one stop shop” of sorts. It’s our job to get in touch with qualified vendors within over 100 different product/service categories.

The big question here is: how do you pair a team of PPC experts to manage such a vast portfolio of B2B categories?

Well, here’s Read More

The much anticipated “D-Day” is upon us! In less than a week, Google will be rolling out the controversial Enhanced Campaigns whether you like it or not. If you’re hearing about this for the first time, it’s still not too late to adjust campaigns and bids before the forced rollout. In fact, my coll Read More

Independence Day is tomorrow! Bags are packed and plans are set for the long holiday weekend. But what does that mean for PPC’ers?

There are a few holidays that dramatically impact B2B traffic. At BuyerZone, we’ve noticed 5 holidays that stand apart from the rest: Memorial Day, Independence Day, Read More

So, you’ve probably heard of Instagram: the techy hipster photo sharing-app that made Flickr extinct. The photo-taking and sharing application that allows users to add digital filters and share them on Instagram and other social networks is a big deal these days.

At first glance, you wouldn’t th Read More

In The Graduation Edition of the Best of BuyerZone series, I was happy to read that the majority of the entrepreneurs featured said that their parents were their biggest role models; the ones who inspired, motivated and supported their decision to branch out and start their own business.

Well, w Read More

I can't believe it's already June. With half the year almost over, it's time to analyze how your content projects are going.

If they are going great, Mazel Tov! If they are slowing down - never fear, good reads are here. Stop yourself from falling into the summer slump with these following AWESO Read More