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To stay competitive, you need to constantly monitor your department’s processes and procedures for ways to improve them. If you don’t know where to start, try this:
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If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers. Read More

Don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how. Read More

Marketing is all about tapping into human needs and desires so that you can motivate your potential customers to buy what you sell. In order to tap into those needs and desires, you have to first understand what they are and, probably the most famous model for examining this is Maslow’s Hierarchy o Read More

Your “About” page is likely one of the most visited pieces of content on your website. And yet I’m willing to bet that instead of crafting this important page with the care it deserves, plenty of you reading this article simply coughed up a few generic, corporate-speak paragraphs -- simply because Read More

Launching your company is only the first step. Figuring out how to nab customers is the tricky part. Here are a few ways to get your first client on board. Read More

Whether you find an executive tired with the corporate lifestyle or a skilled graduate, there are simple approaches to recruiting top startup talent, says digital marketing entrepreneur AJ Kumar. Read More

Although numerous theories exist on how to make something “go viral,” no scientific study has managed to reach a concrete conclusion yet. One thing is for certain – virality involves having others share your content, posts, or promote your website through their own social profiles.

We live in an Read More

Bringing investors into your start-up will be one of the most important decisions you will make about your company. Here are nine tips that will get you on your way. Read More

There are two ways to generate word-of-mouth sales: Through new customers, and through your old regulars. Read More