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Are you looking to generate some extra publicity for your business? If so, here are six proven options you should consider. Read More

Pinterest is growing at record speed as more individuals and businesses are paying attention to this unique, image-based social networking platform.

While Pinterest’s terms of service clearly state that direct sales content is not allowed on the site, that doesn’t mean businesses can’t get creat Read More

Events are a smart way to attract new customers and thank existing ones. These quick pointers will help make yours a smash hit.
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So much in business isn't black and white, but there are some simple ways to increase your customer engagement and attract more sales. Creating a user-friendly website is a good place to start. For example, according to information compiled by online marketing firm Reach Local, 46 percent of consum Read More

If you have a product you're really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you're running an e-commerce operation.

We asked a panel of 13 successful entrepreneurs to share their best a Read More

What you need to know when crafting an effective social media strategy for your startup.

Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is just Read More

To use or not to use Google+? That is the question. Many people are still on the fence about whether or not to incorporate Google+ into their social media marketing strategy. Are you a little overwhelmed with where to start and how it works? You’re not alone. Read More

From failing to follow up with customers to not establishing your value, these four simple yet common marketing mistakes are costly. Here’s how to prevent them. Read More

To help you understand what to post on these various social media sites, this infographic explains which types of media are most suitable for each social media platform. The infographic breaks down the relevance of photo, video, article, and text posts for each site to help you determine which typ Read More

When dealing with the press, only a handful of startups set out with clear and crisp messages that explain what they do, how they’re different and why their product matters. Stand out by being one of them and avoiding some other common mistakes. Read More