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Marketing is vital in business. It helps you to generate a constant stream of new and repeat customers, which is key to developing a profitable business.

But it can also be expensive, particularly when you spend time, money and effort on marketing messages that won’t work or won't work well.
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A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services. Read More

We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. In this week's column, our Team Digital answers: What's a big social-media mistake that business owners make? Read More

Google+ hasn't always gotten much respect as a key social media channel for business promotion, but that’s changing. Google+ is growing rapidly and provides some extra benefits that some of the other big players don’t. Read More

Crowdfunding used to be pretty simple. Artists, inventors, and filmmakers posted their ideas, and funders chipped in a few bucks to make something happen. Kickstarter, the site that triggered the crowdfunding movement, was the cornerstone. In three years, the site has helped launch more than 95,000 Read More

Do a quick Google search or scour the front pages of your favorite social media blogs and you’ll find a seemingly endless array of articles providing you with tips and advice on social media (this blog included). But if you read enough of them, which I do, eventually you’ll see those tips and bits Read More

When it comes to legal hurdles, an attorney can be your biggest asset or your biggest expense. Here's how to trim your legal costs. Read More

Running a small business comes with its own challenges. Luckily for new business owners, there are plenty of other small businesses that have already hit these roadblocks and worked their way through them. New businesses can learn from their peers on how to best avoid the common mistakes.

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What does social SEO mean? Social SEO refers to the idea that social media links and interaction play a considerable part in a website’s search rankings. It sounds complicated (and, in reality it is) but basically SEO is all about optimizing content – whether it’s on your website or on a social med Read More

Entrepreneurs understand that they need to keep their business' finances in order if they'd like to obtain a business loan in the future. However, many are not aware that it's imperative to keep their personal finances in tip-top shape as well. Read More