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The effort required to launch a new venture can seem daunting. Of course, specifics vary based on the type of business you're establishing; manufacturers face unique challenges, as do retailers and consulting firms. But once you have your concept and your finances in line, there are some basics tha Read More

One of the biggest mistakes new entrepreneurs make over and over again is making a complete mess of the company’s money. You would think we would all understand how important money management is given that a business exists to make money, yet we all too easily let things slide that we shouldn’t or Read More

When you’re building a business, your team is everything. Who you hire will make or break your success. A great hire can add incredible value to your company and free you up to focus on your real strengths while a bad hire can tank your business by costing you time, money, and customers. That’s why Read More

During her nearly nine years at Google, Arielle Jackson managed product marketing for Gmail, Docs, Calendar and Voice. She then moved on to Square, where she led go-to-market plans for new hardware products like the Square Stand. At Cover, she put everything she learned to work to help make the pro Read More

Because I work with first-time entrepreneurs that don’t have a business management background or education, lots of the people who come to me have been thinking about entrepreneurship for years – sometimes even for decades – but they have been held back from starting to build their businesses by fe Read More

When you’re just starting out as a new entrepreneur it’s pretty scary not knowing where your next dollar will come from and that uncertainty often drives new entrepreneurs to want to say yes to everyone and everything just to make sure that revenue is coming in the door. This is a strategy that wil Read More

Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content. Read More

Everybody’s heard the phrase “if you build it, they will come.” Unfortunately, that’s simply not true in the world of startups and it’s even less true that “if you build it, they will come and pay you for it.” This pesky assumption is the downfall of many a new business. Read More

Every business owner has heard the mantra “the customer is always right.” While that’s true to the extent that customers usually know what they want, it doesn’t mean that you’re always going to be able to give them what they want.

Here’s the first mistake most startups make: saying yes to everyt Read More

Having the best, most innovative product on the market is not enough to drive traffic to your office or store. It takes a carefully-planned strategy to effectively promote your products or services.
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