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When excellent content fails to attract the readership it deserves, likely there were lapses in marketing efforts either before and after it was published. There is no guaranteed way to send your content viral but a few, reliable techniques boost the odds your posts receive well-deserved attention Read More

Want to spy on your competitors? The information you need is publicly available and freely accessible.

In this article, I’ll show you the tools and techniques that will allow you to scope out the competition. You can even use these tips to analyze your own site. You might discover some things th Read More

We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette. Read More

How can a marketing idea or bit of advice stand out from the crowd?

We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?

In this post we’ll explore 12 unique ideas to improve your ma Read More

Campaigns that succeed are those that carefully consider what makes content go viral, including each element of the content as well as the emotional responses and psychological factors that prompt engagement.

But understanding these factors in and of themselves is only half the story; the other Read More

If you’re starting from square one with social media marketing, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.
Read More

One of the side-effects of some of the notoriety and sky-high valuations that big name startups like Twitter and Snapchat have generated in recent years is that many new entrepreneurs have begun to underestimate the importance of clearly defining a business model and knowing how you will monetize w Read More

Before you spend hours agonizing over what to call your company, consider these three tips.

While there are numerous great resources to help you develop an effective company or product name, here are three tips to consider before you even get started.

Read More

In discussions of entrepreneurship there seem to be two opposing opinions on the amount of work necessary to build a thriving, successful business. There are those that subscribe to the idea that owning one’s own business means never really having to work and believe in things like the 4-hour work Read More

Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is Read More