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If you’re a woman in the business world, you’ve almost certainly been in situations where men have made inappropriate advances. It’s just something that happens, unfortunately, and dealing with it is a pain in the neck, at best. Read More

Findings of a new report show that while there are some constants in social media, marketers are switching up certain important philosophies. Read More

This year's tax season has finally been put to bed. And many people -- both small-business owners and consumers -- are breathing a collective sigh of relief. However, there is a fundamental difference between business and personal finances when it comes to taxes. While the “average Joe” may not hav Read More

Every day people are flooded with emails they must decide to open or ignore. Research by Epsilon shows that email open rates are hovering around 25%. Luckily for marketers, there is a way to improve that rate. Read More

Seth Godin said: “You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.”

I’ve lifted this infographic from Neil Patel at QuickSprout to demonstrate how social media marketing can be leveraged to drive tangible business results. Enjoy. Read More

Due to entrepreneurs' lack of experience, many startups end up in failure. Here's how to avoid disaster. Read More

The times, they are a-changin’. These days, this iconic Dylan anthem could also apply to marketing your business. At the heart of it is how your customers make a buying decision. People want information that helps them make an informed decision. They prefer not to be “sold” before they are ready to Read More

Big companies have it easy when it comes to gathering and utilizing competitive intelligence. They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services.

Start-ups, especially high-tech ones, typically don’t have the same luxur Read More

If you follow me at all, you know that I am a huge proponent of bootstrapping your business if at all possible. While raising outside investment from a venture capitalist or an angel may be the glitziest way to go, it’s not right for the vast majority of businesses. Read More

This post from Publicize is a step-by-step guide in infographic form for how to get PR for your small business or startup. Read More