These stories submitted by CateCosta became hot on BizSugar

If you’re a woman in the business world, you’ve almost certainly been in situations where men have made inappropriate advances. It’s just something that happens, unfortunately, and dealing with it is a pain in the neck, at best. Read More

6 Key Shifts in Thinking About Social Media

6 Key Shifts in Thinking About Social Media  - http://www.entrepreneur.com Avatar Posted by CateCosta under Social Media
From http://www.entrepreneur.com 2312 days ago
Made Hot by: MarketWiz on June 6, 2014 7:28 pm
Findings of a new report show that while there are some constants in social media, marketers are switching up certain important philosophies. Read More

The 7 Deadly Financial Sins of Small Businesses

The 7 Deadly Financial Sins of Small Businesses  - http://www.entrepreneur.com Avatar Posted by CateCosta under Finance
From http://www.entrepreneur.com 2323 days ago
Made Hot by: thelastword on May 28, 2014 12:24 pm
This year's tax season has finally been put to bed. And many people -- both small-business owners and consumers -- are breathing a collective sigh of relief. However, there is a fundamental difference between business and personal finances when it comes to taxes. While the “average Joe” may not hav Read More
Every day people are flooded with emails they must decide to open or ignore. Research by Epsilon shows that email open rates are hovering around 25%. Luckily for marketers, there is a way to improve that rate. Read More
Seth Godin said: “You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.”

I’ve lifted this infographic from Neil Patel at QuickSprout to demonstrate how social media marketing can be leveraged to drive tangible business results. Enjoy. Read More

Don't Make These 10 Startup Mistakes

Don't Make These 10 Startup Mistakes  - http://www.entrepreneur.com Avatar Posted by CateCosta under Management
From http://www.entrepreneur.com 2319 days ago
Made Hot by: kingofcontent92 on May 22, 2014 11:45 pm
Due to entrepreneurs' lack of experience, many startups end up in failure. Here's how to avoid disaster. Read More
The times, they are a-changin’. These days, this iconic Dylan anthem could also apply to marketing your business. At the heart of it is how your customers make a buying decision. People want information that helps them make an informed decision. They prefer not to be “sold” before they are ready to Read More
Big companies have it easy when it comes to gathering and utilizing competitive intelligence. They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services.

Start-ups, especially high-tech ones, typically don’t have the same luxur Read More
If you follow me at all, you know that I am a huge proponent of bootstrapping your business if at all possible. While raising outside investment from a venture capitalist or an angel may be the glitziest way to go, it’s not right for the vast majority of businesses. Read More

Infographic: How To Get PR

Infographic: How To Get PR  - http://www.publicize.co Avatar Posted by CateCosta under Public Relations
From http://www.publicize.co 2355 days ago
Made Hot by: centrifugePR on April 20, 2014 10:42 pm
This post from Publicize is a step-by-step guide in infographic form for how to get PR for your small business or startup. Read More
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Share your small business tips with the community!