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Marketing is the key to success for just about any local business.

In fact, it’s often the only difference between a business that flies, or one that dies.

A great idea, product or service will ultimately fail if your audience isn’t even aware you exist or fails to understand why they should Read More

Recent articles covering Google’s decision to split Google+ into separate services have been rather fascinating.

Although many social media experts are in complete denial that social is changing (and the returns dwindling) there is clearly a problem... Read More

I’ll admit it.

I hate formal networking.

But sometimes I feel like I’m in the minority. Or maybe I’m just one of the few who’ll openly admit to a distaste for an ‘adult’ version of classroom ‘show and tell?’

I read an article recently that described networking as “like speed dating, except Read More

For accountants, solicitors, dentists, shops, hotels and other such local businesses, a healthy search ranking plays a huge part in determining current and future success.
But a few years back, SEO appeared so much more simple. For many businesses, ranking in Google was much easier than today... Read More

Selling features rather than benefits is without doubt one of the most common content and copywriting errors.
Here's how you actually start converting your prospects. Read More