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Creating a social media strategy for your brand or business can be overwhelming. In this post I'll break down the 7 key questions you should ask before you start creating your strategy to make the process a little easier. Read More

Do you feel like you're hitting a wall when it comes to your social media marketing strategy? Here are some reasons why your social media strategy may not be working the way you expected it to - plus a few tips on how to fix these common mistakes. Read More

Creating value and offering great information to your audience and potential customers is key in acquiring and retaining your social media following. Creating snackable content is one way to achieve these goals through visuals, drive traffic back to larger pieces of content, while also having conte Read More

Hashtags are an essential part of social media marketing and growth on Instagram and Twitter. With that said using hashtags correctly can be a little confusing. In this post I'll review the top hashtag mistakes I see people and businesses make over and over. Read More

With over 400 million monthly active users, Instagram is a great network to gain online visibility and build an audience for your brand. If you have an account you're just getting started with or need a little guidance, here are my top 7 tips to launch your business on Instagram! Read More

Content, content, content. The ever so tedious but necessary element in social media marketing. A good way to create content, generate interest or turn non – visual content into visual content is to use infographics in your social media marketing.Infographics are a great way to compile information Read More

Analyzing and measuring your campaign's success (or lack thereof) is essential in your social media marketing development. One way to analyze the success of a campaign, or to measure the growth of your reach is to get into the habit of hashtag tracking.Here are some of my favorite (free) tools. Read More

Social media can be a lot to take in all at once, so I've put together this downloadable check list to help you get started. The checklist is a little compilation of tips to set you up for implementing a killer social media campaign or management strategy. Read More