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Consumers saddled with old cellphones, TVs and computers are flocking to electronics recycling events, which have sprung up in more than 1,000 communities over the past four years. But don't be fooled, activists warn. Items collected at free events are sometimes destined for salvage yards in developing nations, where toxins spill into the wate Read More

As small business owners, we must always prioritize our goals and tasks. Here are 10 search engine marketing tasks you can complete in about 10 minutes or less that can deliver results worth many times that level of effort. Read More

Michigan's economy, like many others, has become increasingly reliant on the business savvy of emerging entrepreneurs stressed by long hours and no guaranteed paycheck. For an entrepreneur, developing comprehensive business skills while staying sane is no small trick. Burnout is a major pitfall. "As that [skill set] is being cultivated Read More

Legal Sea Foods launched a seemingly harmless campaign in May that landed the company in hot water. Read More

A new study and analysis reveals a range of benefits by making some format adjustments to Customer Magazines. Though currently the average number of pages for a customer magazine is 36 and the most popular frequency is quarterly, says the study, more pages inspires more thorough readership and greater frequency yields an uplift of over 10%. Read More

In the past few years, the Virtual Assistant (VA) industry has increasingly been in the headlines. The Wall Street Journal, US News & World Report and numerous other publications have made it clear that the virtual assistant business is trendy and growing. More and more virtual assistants are starting their businesses by ditching their corporat Read More

The person you want to fill a particular position probably puts those skills to work each day for someone else, meaning you will need to reach that passive candidate with more than a want ad. Read More

Creativity comes from knowledge. The more knowledge you have, the more creative you can be. Applying creativity to your business has the primary purpose of generating profits. If it doesn't generate profits, it's not creative. Here are some ways of gaining the knowledge needed to be more creative. Read More

From sourcing talent to building brand awareness to prospecting for customers, social networking can help you manage many aspects of your smaller business -- if you know what you're doing. Here's how to hit the goldmines and avoid the landmines as you pursue all those social networking opportunities. Read More

Have you ever wondered what would happen if you put two experts on your favorite topic together and let them discuss the topic? Me? I'd have Holly Buchanan and Michele Miller talk about marketing to women.

Michele's Wonderbranding and Holly's Marketing to Women Online are required reading on the subject. They've been sharing the stage in sp Read More