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Is your marketing working? And how would you know? Here are 3 easy business performance metrics you can use to find out if your marketing is working. Read More

Most social media campaigns are doomed from the beginning. Nothing you can't recover from. But if you start off on the wrong foot, then it's hard to convince others (or yourself) to keep persevering in the face of lackluster results. Read More

Social media and other technological advancements have paved the way for prospective patients to shop around. Which means marketing -- the process of getting attention, building trust, and retaining consumers or patients over the long-term -- is now a crucial part how individual practices will surv Read More

Google+ is one of the best ways to find new customers. Here's how you can start using it (before it's too late). Read More

Here's what a CD at Starbucks reminded me about business follow up... and why you shouldn't be making the same mistake. Read More

Here's why asking about social media tips and tools is the wrong question to ask (and what you should be asking instead)... Read More

Here are some copywriting tips from SkyMall to capture attention, increase trust, and improve your online marketing sales. Read More

Social media is essential for every business. But not because it's trendy or popular... here are 3 reasons why you can't avoid it any longer. Read More

SEO is evolving, and what worked last year won't work today. Here are 4 common SEO mistakes that will hurt your rankings in 2013. Read More

Social media engagement doesn't just happen by chance. And here's the surprising reason why it happens, and why it doesn't... Read More