These stories submitted by ILuvMktg became hot on BizSugar

Turning negative word of mouth on its head

Turning negative word of mouth on its head - http://brainsonfire.com Avatar Posted by ILuvMktg under Marketing
From http://brainsonfire.com 4097 days ago
Made Hot by: on April 27, 2009 4:31 am
How do you deal with negative word of mouth? Embrace it. Because it's a part of you. Your story. Your history. Enter Pizzeria Delfina in San Francisco. They, like just about all restaurants, get reviewed on Yelp. And, like just about all restaurants, they get some weird, negative reviews peppered in with the good ones. But what did Delfina Read More

5 Tips for Saturation Mailings

5 Tips for Saturation Mailings - http://tmt.targetmarketingmag.com Avatar Posted by ILuvMktg under Direct Marketing
From http://tmt.targetmarketingmag.com 4272 days ago
Made Hot by: on October 31, 2008 1:45 am
Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A “Best Kept Secret” No More, Melissa DATA's experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents o Read More

The Seven Myths of Sales Management

The Seven Myths of Sales Management - http://blogs.bnet.com Avatar Posted by ILuvMktg under Sales
From http://blogs.bnet.com 4272 days ago
Made Hot by: on October 30, 2008 1:54 pm
Being a sales manager is one of the most difficult jobs on the planet. It requires a thorough knowledge of virtually every aspect of the business. And it suffers from a high turnover because the sales manager is ALWAYS the scape-goat when things goes wrong. Given that the job is so difficult, I thought it might be helpful to provide some advi Read More

Sales: How Long Do I Wait To Follow-up?

Sales: How Long Do I Wait To Follow-up? - http://blogs.bnet.com Avatar Posted by ILuvMktg under Sales
From http://blogs.bnet.com 4311 days ago
Made Hot by: on September 22, 2008 6:59 pm
Once you have established contact, submitted a proposal and a quote for a possible project, how do you follow up to ensure that you close the deal? Also, how much time should you allow between sending the proposal and following up regarding progress on the deal? Read More

What to consider when pricing business' products and services

What to consider when pricing business' products and services - http://www.newsday.com Avatar Posted by ILuvMktg under Finance
From http://www.newsday.com 4326 days ago
Made Hot by: on September 8, 2008 4:08 pm
There's little room for error when it comes to pricing your business' products or services. If you set prices too high, you risk scaring off new customers, but if you set them too low you may not make enough money to survive the long haul. The key is to strike the right balance between being competitive and being profitable, and that means do Read More

Under 60 Character Email Subject Lines Increases Open Rate

Under 60 Character Email Subject Lines Increases Open Rate - http://www.mediapost.com Avatar Posted by ILuvMktg under Online Marketing
From http://www.mediapost.com 4326 days ago
Made Hot by: on September 7, 2008 5:26 am
According to eROI's latest email marketing survey, The Elements of Email, email marketers are missing opportunities to increase their deliverability, opens, clicks and conversions. The study examines several elements of an Email, recommending that readers test their positions to compare to prevailing practices. Read More
I'll be willing to bet that when you hear internet marketing related terms like SEO, SEM, PPC, etc, you don't think of conversion optimization. And vice versa, when you hear talk of e-commerce conversion improvements, you may not think of internet marketing. If you do, then bravo!...you're ahead of the pack. If not, that's ok, but you may want Read More

Are you really getting what you paid for from paid blog reviews?

Are you really getting what you paid for from paid blog reviews? - http://www.highrankings.com Avatar Posted by ILuvMktg under Public Relations
From http://www.highrankings.com 4374 days ago
Made Hot by: on July 19, 2008 11:17 pm
You just paid big bucks to get your product or website reviewed on a PR5 or higher rated blog. Does that high PageRank really translate to a high quality link to your website. That's the top of discussion in Jill Whalen's post, "Are Websites Ranked as a Whole?" Jill also mentions that Google may strip off any link juice if it can figure out Read More

Israeli Surveillance Leads to High-Tech Billboards

Israeli Surveillance Leads to High-Tech Billboards - http://www.mediabuyerplanner.com Avatar Posted by ILuvMktg under Advertising
From http://www.mediabuyerplanner.com 4417 days ago
Made Hot by: on June 6, 2008 3:24 pm
Technology inspired by Israeli surveillance has led to camera-equipped billboards that can track viewers' faces to gather reliable viewing data for digital displays and screens. The technology comes from TruMedia, which is testing the cameras in about 30 locations nationwide. A company in Paris offers similar tracking. Software behind each bill Read More

1 Fresh Approach to E-mail Content

1 Fresh Approach to E-mail Content - http://tmt.targetmarketingmag.com Avatar Posted by ILuvMktg under Online Marketing
From http://tmt.targetmarketingmag.com 4446 days ago
Made Hot by: on May 9, 2008 2:23 pm
One question that often comes up when evaluating the performance of an e-mail newsletter program is, “How do I keep my newsletters fresh and interesting?” Unique content is the best way to ensure your subscribers will want to read your newsletter, and one way to do this is to include links to online polls or surveys. Read More
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!