Sometimes it seems like giving consumers choices is what marketing is all about. It's part of why manufacturers and service providers put so much information online for consumers. Yet researchers at the University of Iowa recently found that people who have only a little information about a product are happier with that product than people who ha
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How Much Choice Do Consumers Want?


From http://www.emarketer.com 5443 days ago
Made Hot by: on March 11, 2008 7:26 pm
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