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Coca Cola's Asia Pacific Regional Director Leonardo O'Grady shares compelling case studies that illustrated 3 lessons that every business should learn in the age of social media during a conference "Creating Advocacy In A World Where Mob Rules - The Coca Cola Story".

So what are the lessons we s Read More

Are you wondering why your customers do not engage with you on Twitter or Facebook? Are you wondering why no one reads your blog even though you pushed the blog posts to all your social networks and paid people to publish them? Yes, your content distribution might be awesome, but your content could Read More

3 reasons why you should use Twitter to network

Deciding whether to use Twitter for networking requires you to ask 3 key questions:

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New to twitter marketing? Here's 3 less known things that you should take note when taking your brand to Twitter.
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Did you know tracking the effectiveness of your social media marketing efforts can be done in a systematic manner? First, you'll need to identify the right metrics. This blog post will elaborate on the kind of metrics you could track, and the kind of metrics you should not jump at.
Hope this helps Read More