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Results from a survey about marketing budgets are far from pretty, but the conclusions drawn by Church of the Customer blogger Ben McConnell are downright beautiful. Numbers aside, the latest findings from the Association of National Advertisers (ANA), which surveyed its members, include the words "reducing," "eliminating," and "delaying Read More

Do visitors from organic listings behave differently than those who arrive at your site via pay-per-click ads? And which type of visitor is more likely to buy? Read More

Do you find it hard to engage with prospects or customers? If so, keep reading— I was recently on the phone with Jill Konrath, author of Selling to Big Companies. I explained a project I am working on and she said, with great excitement, “You MUST read this article I wrote.” What follows is perhaps one of the best lessons on why we fail t Read More

The salary you set must be high enough to attract top applicants but not so high that it eats into your profits or survival. With that in mind, she offers a series of tips, including these: Read More

A social news site emulates the Digg model and offers small business people a focused web presence for issues of interest to them. bizSugar launched with the goal of reaching small and medium businesses with a social media presence dedicated to business interests. Read More