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Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable. Read More

People, products and companies today all have two brands - online and off. The problem with this is that the online brand may or may not sync with their offline marketing messages. User generated media, blogs and discussion forums have changed the flow of information about your company forever. Here are some sites that can help you out. Read More

In a new working paper called “Do Small Businesses Create Jobs? New Evidence from the National Establishment Time Series,” the economists David Neumark, Brandon Wall, and Junfu Zhang examine the National Establishment Time Series and conclude that small businesses create more jobs, on net, than larger ones. The earlier literature on this subject h Read More

Here's a collection of online marketing tips from the experts. Lee Odden of TopRank Blog, interviewed a sample of search marketing experts that are featured in a new book, “Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus." The list of internet marketing experts interviewed for the book include Joan Holman, Greg H Read More

New Media Women Entrepreneurs is looking out for the female journalist species, with plans to award $10,000 to fund three women-led start-ups involved in news and information that “will rock the world of journalism." Read More

A simple but effective way to discover the needs of your employees and customers. Patrick Schaber of The Lonely Marketer shares how a friend is using two chairs and a sign to find out what their employees are thinking. I'm putting this under the category of management, but it fits just was well in marketing. Read More

The attention of influencers is coveted because of their mythological ability to drive others to a given brand, whether by force of personality or strong subject knowledge. But "influencers" are not a single silver-bullet demographic. Depending on the product or service a company hopes to sell, the appropriate circle of influencers can vary. Read More

Marketing visionary Seth Godin said, “The best SEO (search engine optimization) means good content.” A SEO content strategy results in more than search engine positions. Savvy SEO copywriting seamlessly blends direct-response copywriting with smart SEO techniques, encouraging conversions and sales.

Leverage the power of SEO content by implemen Read More

Perhaps you're familiar with Kiva or MicroPlace; both of these sites facilitate loans between comfortable individuals and needy people in third world countries, and they've gotten a fair amount of press for their good deeds. Other entities do the same sort of thing for less disadvantaged folks. Read More

Michelle MacPhearson answers the question, "Will building inbound links too quickly get my site blacklisted?" The answer: Yes... and no. Read More