These stories submitted by JohnH became hot on BizSugar

How Advertising Works Our Nerves (In a Good Way)

How Advertising Works Our Nerves (In a Good Way) - http://www.marketingpilgrim.com Avatar Posted by JohnH under News
From http://www.marketingpilgrim.com 4605 days ago
Made Hot by: Gauravkanghain on December 3, 2007 6:37 pm
At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs Read More

Five Common Paid Search Mistakes That Can Sink Your Campaign

Five Common Paid Search Mistakes That Can Sink Your Campaign - http://www.searchengineguide.com Avatar Posted by JohnH under Online Marketing
From http://www.searchengineguide.com 4611 days ago
Made Hot by: on November 25, 2007 7:43 pm
While learning how to effectively manage a paid search advertising campaign can take quite a bit of time, there are plenty of quick and easy ways to increase your chances at success. This article aims to outline five common mistakes that end up keeping small businesses and in-house marketers from maximizing the potential of their pay per click cam Read More

5 Easy Ways to Make Your About Us Page More About Your Customers

5 Easy Ways to Make Your About Us Page More About Your Customers - http://www.searchengineguide.com Avatar Posted by JohnH under Online Marketing
From http://www.searchengineguide.com 4611 days ago
Made Hot by: on November 25, 2007 4:17 am
For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don't. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust. The About Us page can play an important f Read More
At the recent eTail conference held in Washington, D.C., Brad Wolansky, director of e-commerce for Manchester, Vt.-based outdoor lifestyle provider T Read More

Shipping promotions most popular with online retailers

Shipping promotions most popular with online retailers - http://www.bizreport.com Avatar Posted by JohnH under Marketing
From http://www.bizreport.com 4628 days ago
Made Hot by: on November 7, 2007 3:26 pm
Free shipping, with conditions, is set to be the most popular promotion among online retailers this holiday season, found a study conducted by BizRate Research for Shop.org. Read More

Report gives marketers valuable insights into email marketing

Report gives marketers valuable insights into email marketing - http://www.bizreport.com Avatar Posted by JohnH under Online Marketing
From http://www.bizreport.com 4628 days ago
Made Hot by: on November 7, 2007 6:53 am
MailerMailer.com's latest Email Marketing Metrics Report looks at how subject lines and personalization affect open and click-through rates. In particular, the report found that subject lines containing 35 characters or less are 28 percent more likely to be opened. Read More

WSJ Online Revamps Small Biz Content for Better SEO, Broader Appeal

WSJ Online Revamps Small Biz Content for Better SEO, Broader Appeal - http://clickz.com Avatar Posted by JohnH under Startups
From http://clickz.com 4681 days ago
Made Hot by: on November 6, 2007 7:49 pm
People seeking small business information aren't all wide-eyed startup novices, so The Wall Street Journal Online has revamped its StartupJournal.co Read More

Small Businesses Need Helping Hand to Embrace Web Advertising

Small Businesses Need Helping Hand to Embrace Web Advertising - http://clickz.com Avatar Posted by JohnH under Online Marketing
From http://clickz.com 4639 days ago
Made Hot by: on October 30, 2007 4:49 pm
Most small business operators who shy away from online marketing fear they can't afford it, says a Opus Research survey in which 25 percent of respondents said online advertising would break their budget. Additionally, 20 percent said they believe Internet marketing is too complex, and 15 percent said they don't think they have the manpower to h Read More

How Storytelling Boosts Response Rates

How Storytelling Boosts Response Rates - http://www.targetmarketingmag.com Avatar Posted by JohnH under Direct Marketing
From http://www.targetmarketingmag.com 4639 days ago
Made Hot by: on October 29, 2007 7:53 pm
For centuries, the world's greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin Read More

Boomers Don't Retire; They Become their Own Bosses

Boomers Don't Retire; They Become their Own Bosses - http://www.marketingvox.com Avatar Posted by JohnH under News
From http://www.marketingvox.com 4640 days ago
Made Hot by: on October 27, 2007 1:46 pm
For many Boomers, retirement is an opportunity to start a business and become their own boss. 15 percent intend to work for themselves until they die, according to a new Ipsos Reid (Canada) study of Boomers who have either retired early to start their own business. Read More
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Share your small business tips with the community!