These stories submitted by JohnH became hot on BizSugar

I spoke with a potential client about her company's lead management process. When I asked about her CRM and how frequently sales team updates their Read More

Traditional advertising tactics fail on social networks

Traditional advertising tactics fail on social networks - http://www.bizreport.com Avatar Posted by JohnH under Marketing
From http://www.bizreport.com 4442 days ago
Made Hot by: on September 20, 2007 12:47 am
New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it's affecting their return o Read More

How Banner Ads Affect Our Memory

How Banner Ads Affect Our Memory - http://www.technologyreview.com Avatar Posted by JohnH under Marketing
From http://www.technologyreview.com 4441 days ago
Made Hot by: on September 19, 2007 9:09 pm
A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web Read More

Stark contrast in use of new media between b-to-b, b-to-c companies

Stark contrast in use  of new media between b-to-b, b-to-c  companies - http://www.btobonline.com Avatar Posted by JohnH under Marketing
From http://www.btobonline.com 4442 days ago
Made Hot by: on September 17, 2007 11:07 pm
While b-to-b and b-to-c marketers are both embracing new media platforms, there are some marked differences in their usage, goals and, perhaps most i Read More

Why You Should Embrace the New Social Media News Release

Why You Should Embrace the New Social Media News Release - http://www.searchengineguide.com Avatar Posted by JohnH under Marketing
From http://www.searchengineguide.com 4441 days ago
Made Hot by: travelindiaa on September 17, 2007 11:04 pm
While the idea of two way communication terrifies some old-school PR execs, the revolution of social media has others salivating at the idea of engag Read More

Engaged Internet users oblivious to banner ads

Engaged Internet users oblivious to banner ads - http://www.bizreport.com Avatar Posted by JohnH under Marketing
From http://www.bizreport.com 4444 days ago
Made Hot by: travelindiaa on September 17, 2007 1:47 pm
If it looks like an ad, flashes like an ad or is disguised as an ad your site visitors probably won't notice it, according to a new report on the old Read More

Online Advertisers Start to Think Locally

Online Advertisers Start to Think Locally - http://www.emarketer.com Avatar Posted by JohnH under Marketing
From http://www.emarketer.com 4443 days ago
Made Hot by: travelindiaa on September 17, 2007 1:47 pm
eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007. Read More

Deliverability Study: Email Sender Authentication Checks on the Rise

Deliverability Study: Email Sender Authentication Checks on the Rise - http://www.marketingcharts.com Avatar Posted by JohnH under Marketing
From http://www.marketingcharts.com 4443 days ago
Made Hot by: tiroberts on September 17, 2007 1:47 pm
A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the e Read More

Why do users contribute to Web 2.0 sites?

Why do users contribute to Web 2.0 sites? - http://freethinkr.wordpress.com Avatar Posted by JohnH under Marketing
From http://freethinkr.wordpress.com 4445 days ago
Made Hot by: tapsseo on September 17, 2007 1:47 pm
McKinsey conducted a study this summer to learn more about what motivates people to participate in collaborative technologies. They surveyed 573 user Read More

How to Use Email Segmentation to Shorten the Sales Cycle

How to Use Email Segmentation to Shorten the Sales Cycle - http://www.marketingprofs.com Avatar Posted by JohnH under Marketing
From http://www.marketingprofs.com 4441 days ago
Made Hot by: Digitaladvert on September 17, 2007 11:43 am
What a great opportunity for email marketing segmentation strategies! Just by segmenting your prospects from other subscribers, you can boost revenue Read More
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