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B2B Lead Generation Blog: Why don't sales people update the CRM and what can be done about it?

Posted by JohnH under Marketing
From http://blog.startwithalead.com 6280 days ago
Made Hot by: on September 20, 2007 12:47 am

I spoke with a potential client about her company's lead management process. When I asked about her CRM and how frequently sales team updates their Read More

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Traditional advertising tactics fail on social networks

Posted by JohnH under Marketing
From http://www.bizreport.com 6280 days ago
Made Hot by: on September 20, 2007 12:47 am

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it's affecting their return o Read More

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How Banner Ads Affect Our Memory

Posted by JohnH under Marketing
From http://www.technologyreview.com 6279 days ago
Made Hot by: on September 19, 2007 9:09 pm

A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web Read More

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Stark contrast in use of new media between b-to-b, b-to-c companies

Posted by JohnH under Marketing
From http://www.btobonline.com 6280 days ago
Made Hot by: on September 17, 2007 11:07 pm

While b-to-b and b-to-c marketers are both embracing new media platforms, there are some marked differences in their usage, goals and, perhaps most i Read More

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Why You Should Embrace the New Social Media News Release

Posted by JohnH under Marketing
From http://www.searchengineguide.com 6279 days ago
Made Hot by: travelindiaa on September 17, 2007 11:04 pm

While the idea of two way communication terrifies some old-school PR execs, the revolution of social media has others salivating at the idea of engag Read More

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Engaged Internet users oblivious to banner ads

Posted by JohnH under Marketing
From http://www.bizreport.com 6282 days ago
Made Hot by: travelindiaa on September 17, 2007 1:47 pm

If it looks like an ad, flashes like an ad or is disguised as an ad your site visitors probably won't notice it, according to a new report on the old Read More

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Online Advertisers Start to Think Locally

Posted by JohnH under Marketing
From http://www.emarketer.com 6281 days ago
Made Hot by: travelindiaa on September 17, 2007 1:47 pm

eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007. Read More

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Deliverability Study: Email Sender Authentication Checks on the Rise

Posted by JohnH under Marketing
From http://www.marketingcharts.com 6281 days ago
Made Hot by: tiroberts on September 17, 2007 1:47 pm

A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the e Read More

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Why do users contribute to Web 2.0 sites?

Posted by JohnH under Marketing
From http://freethinkr.wordpress.com 6282 days ago
Made Hot by: tapsseo on September 17, 2007 1:47 pm

McKinsey conducted a study this summer to learn more about what motivates people to participate in collaborative technologies. They surveyed 573 user Read More

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How to Use Email Segmentation to Shorten the Sales Cycle

Posted by JohnH under Marketing
From http://www.marketingprofs.com 6279 days ago
Made Hot by: Digitaladvert on September 17, 2007 11:43 am

What a great opportunity for email marketing segmentation strategies! Just by segmenting your prospects from other subscribers, you can boost revenue Read More