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Standard reference check questions have become so rote that I can rattle them off half-asleep. How long did the candidate work with you? What were the candidate's strengths and weaknesses? Was he a team player? Try these 8 questions and see what kinds of answers you get: Read More

In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the profit-centered business is capable of. Read More

China may still have a Communist political system, but its economy is transitioning to capitalism. It has a growing middle class hungry to buy Western goods. Enterprising U.S. companies are investigating and some are capitalizing on the opportunities China presents. Just don't forget to do your homework before you expand. Read More

How to justify steep prices and set your company apart from the competition. From the article: “Selling Value” consists of adding intangibles that convince the customer to pay a higher price than if those intangibles were absent. It does not consist of adding tangibles (i.e. things that cost your company something) to make a deal more attractiv Read More

Does an economic slowdown necessarily mean that business-to-business marketers have to find even more ways to do more with less? Or can a downturn create opportunity for smart marketers to grow and thrive? In this guide to B2B marketing during a recession, Jon Miller answers these questions and share specific strategies you can use to shine wh Read More

If someone says B2B sites can't be compelling and absorbing, show them MillerWelds. It could shame the best consumer site. This site keeps prospects clicking and reading these ways: Read More

Looking for some powerful (and free) SEO tools? Anita Campbell at Small Business Trends offers a few of her favorites. Read More

The relationship between you and your overseas customer shouldn't end when a sale is made. If anything, it requires more attention. Once you've completed the initial export transaction, you must expect to provide a broad spectrum of “complimentary” services in order to encourage repeat business. In this article we'll talk about the kind of f Read More

Taken from article: You must be wondering, why would anyone want to ruin their SEO? Trust me, I ask myself the same question whenever clients or prospective clients explain the things they've done to get themselves in trouble with the search engines. While there are abundant “how to” resources on SEO online, at conferences in books, newslette Read More

Oftentimes, people opt in to e-mail lists—whether it be for newsletters, promotions or information—and then just ignore everything that's sent to them. Those individuals signed up for your e-mails for a reason, even if their actions don't show it. For one reason or another, they've become inactive subscribers. It's your job to figure out a way to Read More