These stories submitted by JohnH became hot on BizSugar

Standard reference check questions have become so rote that I can rattle them off half-asleep. How long did the candidate work with you? What were the candidate's strengths and weaknesses? Was he a team player? Try these 8 questions and see what kinds of answers you get: Read More

Social Responsibility and the Small Business

Social Responsibility and the Small Business - http://searchengineland.com Avatar Posted by JohnH under Public Relations
From http://searchengineland.com 4138 days ago
Made Hot by: on July 22, 2008 11:00 pm
In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the profit-centered business is capable of. Read More

China: A Ripe Market or Fast Track to Bankruptcy?

China: A Ripe Market or Fast Track to Bankruptcy? - http://blogs.openforum.com Avatar Posted by JohnH under Global
From http://blogs.openforum.com 4142 days ago
Made Hot by: on July 17, 2008 2:51 pm
China may still have a Communist political system, but its economy is transitioning to capitalism. It has a growing middle class hungry to buy Western goods. Enterprising U.S. companies are investigating and some are capitalizing on the opportunities China presents. Just don't forget to do your homework before you expand. Read More

High Price CAN be a Competitive Advantage!

High Price CAN be a Competitive Advantage! - http://blogs.bnet.com Avatar Posted by JohnH under Marketing
From http://blogs.bnet.com 4142 days ago
Made Hot by: on July 16, 2008 8:34 pm
How to justify steep prices and set your company apart from the competition. From the article: “Selling Value” consists of adding intangibles that convince the customer to pay a higher price than if those intangibles were absent. It does not consist of adding tangibles (i.e. things that cost your company something) to make a deal more attractiv Read More

The Definitive Guide to Business-to-Business Marketing in a Recession

The Definitive Guide to Business-to-Business Marketing in a Recession - http://www.marketingprofs.com Avatar Posted by JohnH under Marketing
From http://www.marketingprofs.com 4143 days ago
Made Hot by: on July 16, 2008 3:52 am
Does an economic slowdown necessarily mean that business-to-business marketers have to find even more ways to do more with less? Or can a downturn create opportunity for smart marketers to grow and thrive? In this guide to B2B marketing during a recession, Jon Miller answers these questions and share specific strategies you can use to shine wh Read More

You couldn't do better than using this Web site as a model

You couldn't do better than using this Web site as a model - http://eimr.blogspot.com Avatar Posted by JohnH under Online Marketing
From http://eimr.blogspot.com 4153 days ago
Made Hot by: on July 7, 2008 3:58 am
If someone says B2B sites can't be compelling and absorbing, show them MillerWelds. It could shame the best consumer site. This site keeps prospects clicking and reading these ways: Read More

3 Search Engine Optimization Tools You Need

3 Search Engine Optimization Tools You Need - http://www.smallbiztrends.com Avatar Posted by JohnH under Online Marketing
From http://www.smallbiztrends.com 4157 days ago
Made Hot by: pomerol32 on July 1, 2008 10:48 pm
Looking for some powerful (and free) SEO tools? Anita Campbell at Small Business Trends offers a few of her favorites. Read More

Building Global Bonds One Customer at a Time

Building Global Bonds One Customer at a Time - http://www.smallbiztrends.com Avatar Posted by JohnH under Global
From http://www.smallbiztrends.com 4157 days ago
Made Hot by: on July 1, 2008 9:53 pm
The relationship between you and your overseas customer shouldn't end when a sale is made. If anything, it requires more attention. Once you've completed the initial export transaction, you must expect to provide a broad spectrum of “complimentary” services in order to encourage repeat business. In this article we'll talk about the kind of f Read More

How to Ruin Your Search Engine Optimization

How to Ruin Your Search Engine Optimization - http://www.allbusiness.com Avatar Posted by JohnH under Online Marketing
From http://www.allbusiness.com 4162 days ago
Made Hot by: on June 30, 2008 6:06 pm
Taken from article: You must be wondering, why would anyone want to ruin their SEO? Trust me, I ask myself the same question whenever clients or prospective clients explain the things they've done to get themselves in trouble with the search engines. While there are abundant “how to” resources on SEO online, at conferences in books, newslette Read More

12 Ways to Target Inactive E-mail Subscribers

12 Ways to Target Inactive E-mail Subscribers - http://tmt.targetmarketingmag.com Avatar Posted by JohnH under Online Marketing
From http://tmt.targetmarketingmag.com 4162 days ago
Made Hot by: on June 27, 2008 1:41 am
Oftentimes, people opt in to e-mail lists—whether it be for newsletters, promotions or information—and then just ignore everything that's sent to them. Those individuals signed up for your e-mails for a reason, even if their actions don't show it. For one reason or another, they've become inactive subscribers. It's your job to figure out a way to Read More
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Share your small business tips with the community!