BizSugar.com › User › JohnH › Published

Great brands operate at a higher level. They don't change the essence of who they are as the business changes. That's backward and that's why companies fail. Instead, they make sure that they direct how the business changes so that it fits with the brand, from the new lines they bring in, to the employees they hire, to the competing compa Read More

Can a viral video contest generate results for a business to business company when the pool of prospects is much, much smaller than for a consumer campaign? Read More

Your bio is often the first impression your personal brand makes on a potential client. And we all know how lasting first impressions are. Most of the bios I come across are not branding documents. They are not marketing pieces for someone or their business. Most bios are a laundry list of skills and jobs with no focus or message. Most are bori Read More

Small-business owners have an incredible amount to juggle, but typically don't have the budget to hire even temporary help. SerebraConnect is a service that helps individuals, corporations and governments outsource tasks to skilled workers in developing nations. That's where we come in. We post our business need on SerebraConnect, then w Read More

Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study. Among the findings of the study: Over half (56%) of internet-using newspaper readers researched or purchased at Read More

As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a pr Read More

Google's local business center is providing marketers with a complete arsenal of weapons to trap time-starved prospects, including video as we told you last week. Marketer John Jantsch at Duct Tape Marketing followed up with great post, reminding me of all the ways you can use Google local business services (i.e., the maps). To my mind, his li Read More

The slow economy spells some unexpected breaks for shippers. Eager to grab bigger shares of a market that has all but stopped growing, FedEx, UPS and DHL will duke it out, negotiating contracts to reduce rates, despite an official 6.9% hike this year. Walk-ins, however, will pay the full fare. Package delivery services won't trumpet the price Read More

Good leaders understand the link between happy and fulfilled employees and satisfied customers and clients. Your employees can be a goldmine of good ideas and creative energy, as well as your strongest resource, provided you empower them to be leaders themselves. Here are some ways you can bring out the leader in each of your employees: Read More

Rapping about creating a search engine friendly website, Poetic Prophet has certainly created his own niche. And while you could say this is a rapping spoof, he's actually pretty good. Not only is this entertaining, but listen closely and you might actually learn something. Read More