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When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs. It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand Read More

Loans intended to help current members of the military, veterans, and their spouses are proving extremely popular. The Patriot Express Loan Initiative has distributed more than $100,000 million since it came into existence in June of last year. Read More

An interesting interview with Barry Farber where he talks about how a key to success is learning to be comfortable being uncomfortable.

From SellingPower.com Runtime: 3:25 Read More

These are some great tips by Larry Chase and Eileen Shulock on generating high quality online leads. There's a broad range of techniques covered here, so at least one of these tips should be a winner for any business. Read More

Take a look around your office—what do you see? The traditional mix of memorabilia, photos from company golf tournaments? But you probably don't have a poster of the Sex Pistols above your desk. And Amantha Imber of Inventium says its deviant imagery, or something of similar shock value, might be just what you need for optimum brainstorming. Read More

Senate lawmakers have approved an extra $100 million in funding for federal lending and assistance programs for small businesses. The funds, which would boost the Bush Administration's proposed budget for the Small Business Administration for 2009, provide additional resources for the agency's lending and oversight efforts, along with business d Read More

With apologies to Philip Kotler, whose four Ps—product, price, place, and promotion—have been integral to any successful product or service marketing effort of the past 50 years, today's successful marketing hinges on five new Ps. Whereas the Ps we studied in college are all from the provider's point of view, these new Ps focus with laser-like c Read More

Many people aren't purely mercenary in their business dealings. They care about fairness -- and they should because doing so can maximize their profits. When people are fair minded, they don't need to waste time on elaborate negotiations or enter into complicated contracts to coordinate their marketing channel and maximize profitability, accordi Read More

Guy Kawasaki's new website, Alltop, adds bizSugar to its small business news feeds. Read More

If you're spending money on pay per click marketing, you must buy your brand name! Ignore those who say otherwise. Make damned sure you're bidding on the name, mispellings, and the like.
Even if you rank #1 for your own name. Do it anyway. Here's why: Read More